Last.fm announcement invites

I'm just now learning how to benefit the Last.fm music community.


STR8 SOUNDS on Last.fm


Notice...I did NOT say I was learning how to PROMOTE music to the Last.fm community. That would be a massive strategic error. In this hyper-digital Web 2.0 world, it's, as Tom Peters himself has ranted for decades now, only Business As Unusual that shall win.

Rather than pushing my music, and the music of my clients, at the Last.fm band/fan music community, I'm joining the conversations about bands I like.

I'm seeking fans of artists like Beck, Animal Collective, Sonic Youth, Beastie Boys, Iron and Wine, Liars, Atari Teenage Riot, Billy Bragg, The Clash, Fat Worm of Error, The Residents, My Cat is an Alien, Pavement, Caroliner Rainbow, UK Subs, Sham 69, Plastikman, Suicide, Silver Apples, and Merzbow.

Why fans of such bands? Because the music I sorely wish to "promote" (supposedly) is either similar sonically or philosophically to these artists.

How unusual is your business?

We should be disrespecting our comfort zones. Stretch your wings and webs...and fly. Off into the sky of bright tomorrows and instructive sorrows. Make mistakes. Risk looking like a first class idiot.

If you fear nothing, neither failure nor success can hinder you.

You must think upside down. Not a simple opposite thought, though that can be a good starting point. Rather, or supremely, a carefully confabulated deconstruction that exposes the excessive insanity of tradition, yet launches a new and more fun version right along with the scathing critique.

Want a weird example?

One way to "promote" your music is to let Last.fm find all your Gmail contacts, then you unclick Contact All default setting, and selectively add who you want contacted about your fantastically boring and stupid new Last.fm band site.

Last.fm, through your permission and appendums, announces your Last.fm membership, and invites your Gmail (or a few other email clients) to check out your page and consider joining the fun. Your contacts and friends can see what music you like, or what music you create, in a user-friendly, professional environment.

I like how I can assemble distinct albums, with free mp3 downloads and my CD cover art. Last.fm ease of usability and speed of functionality (relatively bug and downtime free) actually encourages me, as a "musical artist", to build more and more FREE online albums, thereby benefiting the Last.fm community.

Benefit the Last.fm, MySpaceMusic, etc. music marketing/fan sites, by giving away tons of free stuff and joining in the conversation about music you make or like. That's the basic premise of this hot new anti-korporate Amerikkkan marketing system.

Just sharing music of my own and my clients, to generate buzz. Buzz comes first. Get buzz, then worry about how to sell your stupid shit. That's the new way of attracting fans and gaining loyal allies for your music.

Being extremely weary already, having just created two or three new online albums, I dashed off an anti-hype, anti-korporate Amerikkka type entry. You will see the brilliant convergence of three of my highly guarded secretive patented ultra-marketing systems: Miserably Servile Customer Pampering, Memorability Via Extreme Eccentricity, and Winning Through Self-Loathing at work here.

I doubt it will please or motivate anyone whatsoever. Probably you should shield your eyes right now and refuse to read any more of this pretentious drivel.

Hideously Destructive Auto-Criticism and Morbidly Self-assured Uncertainty are the twin keys to blogocombat and modern product marketing dominance, which amount to the same thing.

Here's the futile and uninteresting email note that I appended to the beginning of the default Last.fm announcement (which invites them to join the Last.fm community):


[QUOTE]


Awaken and Behold: the Str8 Sounds Mystery Prism, etc. is here now. I am uploading rare and beautiful albums for your aural online pleasuring.

My music is verges across from punkatronic sea shanties...to compu-telepathic ambient grandeur...to electronic folk pop. It's horrible, worthless, activistic, experimental slop that nobody in their right mind or minds would or should even cast a cold shoulder toward, or bother with.

You have been warned. My music is rotten. Lousy. Many trillions of years ahead of it's time, ie futuristically ancient.

Try not to pay any more attention to such nonsense.

Thanks.


[END QUOTE]