Tuesday, February 05, 2008

Sources Quoting Steven Streight



I am a web technology professional.


I was a direct marketing copywriter and marketing consultant from 1978 to 1999. During that time, I held positions as account representative, copywriter, senior copywriter, and PR/Copy Director.

I have held staff positions at Grey Advertising (NYC), Scholastic Inc., Garden Way Manufacturing (Troy-Bilt), Wall Street Transcript Corporation, Peoria Journal Star Publications, and Ruppman Marketing Technologies (now Affina).

Accomplishments include: a 9 page ad in Organic Gardening that, in just one month, sold $1 million worth of Troy-Bilt tillers for Garden Way Manufacturing ... and a direct mail promotion for General Motors, mailed to unreceptive owners of competing automobiles, that successfully converted a large number of Ford vehicle owners to GM vehicle owners.


Clients and accounts have included:


- U.S. Department of Defense (Military Nursing Program)

- General Motors

- American Express

- Caterpillar Inc.

- Doubleday Book Club

- Pepsi

- American Banker

- Money Manager Previews

- Diplomatic World Bulletin

- Chemical Bank

- Governor Mario Cuomo's Loaned Executive Program

- Ensemble for Viennese Music

- U.S. Mint.


I switched over to ecommerce and web analysis in 2000. I now specialize in:


- Digital Branding

- Online Music Marketing

- Social Media Marketing

- Web Usability Analysis

- Web Content Writing

- CEO Blogging

- Ecommerce Applications




SOURCES QUOTING ME

Steven E. Streight aka Vaspers, web analyst and content writer, has been quoted in the following books, publications, and blogs:




Naked Conversations:
How Blogs are Changing the Way Businesses Talk with Customers

by Robert Scoble and Shel Israel (John Wiley & Sons, 2006)

http://tinyurl.com/32hf29





Shel Israel
Global Neighborhoods

"Vaspers Pulls Some Quotes"
http://redcouch.typepad.com/

weblog/2006/01/vaspers_pulls_s.html





Iowa State University
Technical Communications Eserver Library
http://tc.eserver.org/tc.lasso?
c1=author&-op=cn&cat=steven+streight





US News & World Report

50 Ways to Improve Your Life:
Start Your Own Blog

http://www.usnews.com/usnews/
health/articles/061217/25blog.mind.htm




BusinessWeek Blogspotting
The Importance of Taglines

http://www.businessweek.com/the_thread/
blogspotting/archives/2005/05/
the_importance.html




BusinessWeek Blogspotting
The blogosphere is not credible?

http://www.businessweek.com/the_thread/
blogspotting/archives/2006/07/
the_blogosphere_1.html




InterBusiness Issues / Peoria Magazines (Nov. 2007)
"Business Blogs as Marketing Tools"

http://www.peoriamagazines.com/ibi/
2007/nov/business-blogs-marketing-tools




InterBusiness Issues / Peoria Magazines (Oct. 2007)
"Social Networking Tips for Business"

http://www.peoriamagazines.com/ibi
/2007/oct/social-networking-tips-for-businesses




Blog Marketing by Jeremy Wright (McGraw-Hill, 2005)

http://tinyurl.com/35gxny




Society for Technical Communication
Usability Interface Newsletter Online

User Observation Testing: Forms & Procedures

http://www.stcsig.org/usability/
newsletter/0408-user-observation.html




Jason Calacanis
Entrepreneur in Action at Sequoia Capital, co-founder of Weblogs, Inc., and GM of Netscape.

"Feedback on My Linkbaiting Rules"

http://www.calacanis.com/2007/04/
27/feedback-on-my-link-baiting-rules/


"#2: Vaspers the Grate--a blog I read all the time--also has some really interesting thoughts on linkbaiting." - Jason Calacanis




CEO Blog – Time Leadership
Jim Estill, CEO, Synnex Canada ($3 billion company)

CEO Blogs and CEO Blogging

http://www.jimestill.com/2006/
08/ceo-blogs-and-ceo-blogging.html




Doc Searls Weblog (pioneer tech blogger)

Where 0.1

http://doc.weblogs.com/
2007/01/20#where01


All the news that’s fit to annotate

http://doc.weblogs.com/2005/05/
30#allTheNewsThatsFitToAnnotate




John C. Dvorak

(PC Magazine, CBS MarketWatch, Dvorak Uncensored)

Wall Street Journal Still in the Dark About Blogs

http://www.dvorak.org/blog/?p=1775




Consumer Reports WebWatch

Websites that are pledged to uphold credibility guidelines.

Listed as Streight Site Systems.

http://www.consumerwebwatch.org/
praise-worthy.cfm#s




Evan Williams (EvHead, Blogger, Odeo, Twitter)

"Measuring Blog Impact

http://evhead.com/2005/
05/measuring-blog-impact.asp





Darren Rowse (Pro Blogger)

Writing Effective Post Titles

http://www.problogger.net/archives/
2005/05/25/writing-effective-blog-post-titles





Nubby Twiglet: Art-Official Intelligence

"Silliness, Taglines, and a Mini-Vacation..."
http://nubbytwiglet.com/blog/?p=133





Kami Huyse
Communication Overtones

"Blogging Metric: Professional Growth"

http://overtonecomm.blogspot.com/2006/
01/blogging-metric-professional-growth.html







Katherine Stone (Decent Marketing)

"Don’t Worry, Be Crappy?"

http://decentmarketing.typepad.com/
weblog/2005/02/dont_worry_be_c.html





Dave Taylor (Intuitive Life Business Blog)

What makes a successful blog?

http://www.intuitive.com/blog/
what_makes_a_successful_blog.html





Satish Talim

(Appliblog: Applied Software & Technology)

8 ways to decide what to blog about next

http://personalwebsiteblog.blogspot.com/
2005/05/8-ways-to-decide-what-
to-blog-about.html





Jennifer Rice (What's Your Brand Mantra)

Not Worthy

http://brand.blogs.com/mantra/
2005/03/not_worthy.html





T. David
Make You Go Hmmm

"The FTC and somebody please give me something positive to write about Sony"

http://www.makeyougohmm.com/20061213/4045/






Liam Cassidy, Owner, LICAS Digital
Software + You

"Vaspers the Grate"

http://blog.licasdigital.com/
2007/04/vaspers_the_gra.html






Tinu Abayomi-Paul, Leveraged Word
Sphinn: Internet Marketing News and Discussion Forums

"Vaspers the Grate on Learning Social Media Culture"

http://sphinn.com/story/6483





Debbie Weil (BlogWrite for CEOs)

What makes a successful blog?

http://blogwrite.blogs.com/blogwrite/
2005/02/what_makes_a_su.html

2 comments:

steven edward streight said...

I hope the Anonymous coward troll comes to the comments, thinking that I published his comment.

But I consider Anonymous comments to be of no value, and illegitimate. If you can't reveal your name and website URL, then why should I let you use my blog as your free rant forum or sloganeering billboard?

Anonymous Coward Sissy Boys are not welcome here.

steven edward streight said...

I'm posting another comment, to lure the Anonymous drive-by comment poster.

He'll think I posted his Anonymous troll comment, but I don't let Anonymous, webless, blogless trolls have a voice in my blog.

Try ValleyWag or TechCrunch. Lots of anonymous webless wonders post their timid comments over there.