Sources Quoting Steven Streight

I am a web technology professional.


I was a direct marketing copywriter and marketing consultant from 1978 to 1999. During that time, I held positions as account representative, copywriter, senior copywriter, and PR/Copy Director.

I have held staff positions at Grey Advertising (NYC), Scholastic Inc., Garden Way Manufacturing (Troy-Bilt), Wall Street Transcript Corporation, Peoria Journal Star Publications, and Ruppman Marketing Technologies (now Affina).

Accomplishments include: a 9 page ad in Organic Gardening that, in just one month, sold $1 million worth of Troy-Bilt tillers for Garden Way Manufacturing ... and a direct mail promotion for General Motors, mailed to unreceptive owners of competing automobiles, that successfully converted a large number of Ford vehicle owners to GM vehicle owners.


Clients and accounts have included:


- U.S. Department of Defense (Military Nursing Program)

- General Motors

- American Express

- Caterpillar Inc.

- Doubleday Book Club

- Pepsi

- American Banker

- Money Manager Previews

- Diplomatic World Bulletin

- Chemical Bank

- Governor Mario Cuomo's Loaned Executive Program

- Ensemble for Viennese Music

- U.S. Mint.


I switched over to ecommerce and web analysis in 2000. I now specialize in:


- Digital Branding

- Online Music Marketing

- Social Media Marketing

- Web Usability Analysis

- Web Content Writing

- CEO Blogging

- Ecommerce Applications




SOURCES QUOTING ME

Steven E. Streight aka Vaspers, web analyst and content writer, has been quoted in the following books, publications, and blogs:




Naked Conversations:
How Blogs are Changing the Way Businesses Talk with Customers

by Robert Scoble and Shel Israel (John Wiley & Sons, 2006)

http://tinyurl.com/32hf29





Shel Israel
Global Neighborhoods

"Vaspers Pulls Some Quotes"
http://redcouch.typepad.com/

weblog/2006/01/vaspers_pulls_s.html





Iowa State University
Technical Communications Eserver Library
http://tc.eserver.org/tc.lasso?
c1=author&-op=cn&cat=steven+streight





US News & World Report

50 Ways to Improve Your Life:
“Start Your Own Blog”

http://www.usnews.com/usnews/
health/articles/061217/25blog.mind.htm




BusinessWeek Blogspotting
“The Importance of Taglines”

http://www.businessweek.com/the_thread/
blogspotting/archives/2005/05/
the_importance.html




BusinessWeek Blogspotting
“The blogosphere is not credible?”

http://www.businessweek.com/the_thread/
blogspotting/archives/2006/07/
the_blogosphere_1.html




InterBusiness Issues / Peoria Magazines (Nov. 2007)
"Business Blogs as Marketing Tools"

http://www.peoriamagazines.com/ibi/
2007/nov/business-blogs-marketing-tools




InterBusiness Issues / Peoria Magazines (Oct. 2007)
"Social Networking Tips for Business"

http://www.peoriamagazines.com/ibi
/2007/oct/social-networking-tips-for-businesses




Blog Marketing by Jeremy Wright (McGraw-Hill, 2005)

http://tinyurl.com/35gxny




Society for Technical Communication
Usability Interface Newsletter Online

“User Observation Testing: Forms & Procedures”

http://www.stcsig.org/usability/
newsletter/0408-user-observation.html




Jason Calacanis
Entrepreneur in Action at Sequoia Capital, co-founder of Weblogs, Inc., and GM of Netscape.

"Feedback on My Linkbaiting Rules"

http://www.calacanis.com/2007/04/
27/feedback-on-my-link-baiting-rules/


"#2: Vaspers the Grate--a blog I read all the time--also has some really interesting thoughts on linkbaiting." - Jason Calacanis




CEO Blog – Time Leadership
Jim Estill, CEO, Synnex Canada ($3 billion company)

“CEO Blogs and CEO Blogging”

http://www.jimestill.com/2006/
08/ceo-blogs-and-ceo-blogging.html




Doc Searls Weblog (pioneer tech blogger)

“Where 0.1”

http://doc.weblogs.com/
2007/01/20#where01


“All the news that’s fit to annotate”

http://doc.weblogs.com/2005/05/
30#allTheNewsThatsFitToAnnotate




John C. Dvorak

(PC Magazine, CBS MarketWatch, Dvorak Uncensored)

“Wall Street Journal Still in the Dark About Blogs”

http://www.dvorak.org/blog/?p=1775




Consumer Reports WebWatch

Websites that are pledged to uphold credibility guidelines.

Listed as Streight Site Systems.

http://www.consumerwebwatch.org/
praise-worthy.cfm#s




Evan Williams (EvHead, Blogger, Odeo, Twitter)

"Measuring Blog Impact”

http://evhead.com/2005/
05/measuring-blog-impact.asp





Darren Rowse (Pro Blogger)

”Writing Effective Post Titles”

http://www.problogger.net/archives/
2005/05/25/writing-effective-blog-post-titles





Nubby Twiglet: Art-Official Intelligence

"Silliness, Taglines, and a Mini-Vacation..."
http://nubbytwiglet.com/blog/?p=133





Kami Huyse
Communication Overtones

"Blogging Metric: Professional Growth"

http://overtonecomm.blogspot.com/2006/
01/blogging-metric-professional-growth.html







Katherine Stone (Decent Marketing)

"Don’t Worry, Be Crappy?"

http://decentmarketing.typepad.com/
weblog/2005/02/dont_worry_be_c.html





Dave Taylor (Intuitive Life Business Blog)

”What makes a successful blog?”

http://www.intuitive.com/blog/
what_makes_a_successful_blog.html





Satish Talim

(Appliblog: Applied Software & Technology)

”8 ways to decide what to blog about next”

http://personalwebsiteblog.blogspot.com/
2005/05/8-ways-to-decide-what-
to-blog-about.html





Jennifer Rice (What's Your Brand Mantra)

”Not Worthy”

http://brand.blogs.com/mantra/
2005/03/not_worthy.html





T. David
Make You Go Hmmm

"The FTC and somebody please give me something positive to write about Sony"

http://www.makeyougohmm.com/20061213/4045/






Liam Cassidy, Owner, LICAS Digital
Software + You

"Vaspers the Grate"

http://blog.licasdigital.com/
2007/04/vaspers_the_gra.html






Tinu Abayomi-Paul, Leveraged Word
Sphinn: Internet Marketing News and Discussion Forums

"Vaspers the Grate on Learning Social Media Culture"

http://sphinn.com/story/6483





Debbie Weil (BlogWrite for CEOs)

”What makes a successful blog?”

http://blogwrite.blogs.com/blogwrite/
2005/02/what_makes_a_su.html