Tuesday, February 05, 2008
Sources Quoting Steven Streight
I am a web technology professional.
I was a direct marketing copywriter and marketing consultant from 1978 to 1999. During that time, I held positions as account representative, copywriter, senior copywriter, and PR/Copy Director.
I have held staff positions at Grey Advertising (NYC), Scholastic Inc., Garden Way Manufacturing (Troy-Bilt), Wall Street Transcript Corporation, Peoria Journal Star Publications, and Ruppman Marketing Technologies (now Affina).
Accomplishments include: a 9 page ad in Organic Gardening that, in just one month, sold $1 million worth of Troy-Bilt tillers for Garden Way Manufacturing ... and a direct mail promotion for General Motors, mailed to unreceptive owners of competing automobiles, that successfully converted a large number of Ford vehicle owners to GM vehicle owners.
Clients and accounts have included:
- U.S. Department of Defense (Military Nursing Program)
- General Motors
- American Express
- Caterpillar Inc.
- Doubleday Book Club
- American Banker
- Money Manager Previews
- Diplomatic World Bulletin
- Chemical Bank
- Governor Mario Cuomo's Loaned Executive Program
- Ensemble for Viennese Music
- U.S. Mint.
I switched over to ecommerce and web analysis in 2000. I now specialize in:
- Digital Branding
- Online Music Marketing
- Social Media Marketing
- Web Usability Analysis
- Web Content Writing
- CEO Blogging
- Ecommerce Applications
SOURCES QUOTING ME
Steven E. Streight aka Vaspers, web analyst and content writer, has been quoted in the following books, publications, and blogs:
How Blogs are Changing the Way Businesses Talk with Customers
by Robert Scoble and Shel Israel (John Wiley & Sons, 2006)
"Vaspers Pulls Some Quotes"
Iowa State University
Technical Communications Eserver Library
US News & World Report
50 Ways to Improve Your Life:
“Start Your Own Blog”
“The Importance of Taglines”
“The blogosphere is not credible?”
InterBusiness Issues / Peoria Magazines (Nov. 2007)
"Business Blogs as Marketing Tools"
InterBusiness Issues / Peoria Magazines (Oct. 2007)
"Social Networking Tips for Business"
Blog Marketing by Jeremy Wright (McGraw-Hill, 2005)
Society for Technical Communication
Usability Interface Newsletter Online
“User Observation Testing: Forms & Procedures”
Entrepreneur in Action at Sequoia Capital, co-founder of Weblogs, Inc., and GM of Netscape.
"Feedback on My Linkbaiting Rules"
"#2: Vaspers the Grate--a blog I read all the time--also has some really interesting thoughts on linkbaiting." - Jason Calacanis
CEO Blog – Time Leadership
Jim Estill, CEO, Synnex Canada ($3 billion company)
“CEO Blogs and CEO Blogging”
Doc Searls Weblog (pioneer tech blogger)
“All the news that’s fit to annotate”
John C. Dvorak
(PC Magazine, CBS MarketWatch, Dvorak Uncensored)
“Wall Street Journal Still in the Dark About Blogs”
Consumer Reports WebWatch
Websites that are pledged to uphold credibility guidelines.
Listed as Streight Site Systems.
Evan Williams (EvHead, Blogger, Odeo, Twitter)
"Measuring Blog Impact”
Darren Rowse (Pro Blogger)
”Writing Effective Post Titles”
Nubby Twiglet: Art-Official Intelligence
"Silliness, Taglines, and a Mini-Vacation..."
"Blogging Metric: Professional Growth"
Katherine Stone (Decent Marketing)
"Don’t Worry, Be Crappy?"
Dave Taylor (Intuitive Life Business Blog)
”What makes a successful blog?”
(Appliblog: Applied Software & Technology)
”8 ways to decide what to blog about next”
Jennifer Rice (What's Your Brand Mantra)
Make You Go Hmmm
"The FTC and somebody please give me something positive to write about Sony"
Liam Cassidy, Owner, LICAS Digital
Software + You
"Vaspers the Grate"
Tinu Abayomi-Paul, Leveraged Word
Sphinn: Internet Marketing News and Discussion Forums
"Vaspers the Grate on Learning Social Media Culture"
Debbie Weil (BlogWrite for CEOs)
”What makes a successful blog?”