Good news for start-ups, entrepreneurs, small businesses, and freelancers!
Today, in my BizReport newsletter, a gem greeted my weary, war-torn eyes: "Social media unworthy of budget?"
A recent study by Coremetrics reveals that corporations are still frightened of, and negligent of, what they mistakenly refer to as the Uncharted Social Media Marketing realm. Thus, there is a huge gaping voidy hole of competitive vulnerability in these clueless, gutless organizations, who feel compelled to sit on their hands until a hallowed "ROI Analysis" permits them to act.
My reply, a comment posted on Coremetrics "Survey Reveals Disconnect in Social Media Marketing Programs":
The Great God ROI is appeased by accounting processes, and angered by visionary leadership that senses in a gut feeling that something, like new carpet, business cards, and social media experimentation, are worthy activities.
"The Face of the New Marketer" looks like one of worry, cowardice, and unimaginative mediocrity.
Outsourcing to China, and getting defective or toxic products with their brand on them, that's okay. But boldly researching, and implementing new methods and new media, that's to be avoided?
When so many companies and individuals are forging ahead, making mistakes, looking foolish, recovering and recalibrating, finally "going viral", reaping astonishing rewards, and making headlines in all the business publications and ecommerce newsletters?
The new media, YouTube, blogs, Twitter, Jaiku, Digg, Kyte.TV, are not mysterious, murky, unanalyzed paths. At least Ron Paul, who used New Media, the Internet, to raise $5 million in 24 hours, doesn't fear such tools, nor consider them dangerously "uncharted".
[Added note: Ron Paul is using the New Media to make political fundraising history. Right now. Mr. Conservative Risk-O-Phobic Businessman: What are you, and your company, doing with it? Is Ron Paul a lot smarter than your average multi-national conglomerate CEO?]
I'm using New Media to promote this survey for you. Cost = zero. Time invested = 10 minutes.
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Steven E. Streight
aka Vaspers the Grate