Tuesday, November 20, 2007
blog vs. post vs. comments
When I read a news story online, and a person's name is mentioned, and that name is not a link to the person's blog, I feel like that person is not real. Why? Because the online realm is increasingly become the Prime Reality, and without a blog presence, you don't exist.
In the Old Media Domination Days, your company "didn't exist" if you had no Yellow Page ad, no radio or TV commercials. In other words, you were practically invisible, it wasn't easy for customers to know about or find you.
Now it's the blog. The blog is the human face of a company to a worldwide market. With a blog, you prove that you have something relevant to say, and you value the input of your readers, by enabling them to post comments.
You don't matter anymore, unless you have a blog. A blog means you're attempting to be transparent, open, self-expressive, to a global web audience.
The symbolic and practical values of blogging coincide here: you can be approached via email and blog comments, and you show your face in photos and video, reveal your voice in audio podcasts or music.
A blog = weblog = a log or journal on the web. Jottings and scribblings within a journal are known as "entries". Same with a diary.
You don't call a diary entry a "diary", as in "I'm going to write another diary", as though you had two personalities, and each deserved its own record of daily thoughts and impressions and what they ate for lunch.
Thus, the blog is the diary and each entry of text, photo, audio, or video, is a "post" within the blog.
On MySpace they call a posting of content to the blog: a "blog". This confuses the normal understanding of blog and post.
A blog is where a post is published and the whole mess resides in the blogosphere which is part of the web floating on top of the internets, which are nowhere and everywhere.
Now, which is most important: blog, post, or comments?
Everyone knows that comments are superior to both blog and posts. Without comments, a blog is just another preaching pulpit where angry or comical assertions are pounded into the skulls of passive-obedient lemmings.
Comments don't mean anything, I mean they don't substantiate, legitimize, or optimize a blog. Instead, they are evidence that blogs are the new media of communication, as TV, newspapers, and radio subside in usage, popularity, and ad dollars.
Posting a comment, good, bad or indifferent, to a blog, this sacred act represents an explosive departure from Old Media, where you shut up and robotically consume the news, and the entertainment, and most importantly, the advertising, which is hated online.
Comments are an incurable incision and a radicalized rupture in the flesh of the Old Media. Now we can express ourselves in our blog posts and attach remarks to the blog posts of other bloggers.
Never in human history has the average individual been able to publish content to a global audience. And to the bitter dismay of psycho-capitalist globalists, it's all mostly free! You pay for broadband, a computer, maybe some software like malware protection, but the communication tools and communities are generally free.
The blog comes first and it must be nicely designed, well titled, properly coded, and frequently nurtured with relevant content.
Then you have posts which are the atomic unit of the blog, and have their own URL for direct linking, to connect them with the posts of other bloggers.
Finally, and most importantly, are the comments.
Posts are a dime a dozen. It's the comments that make a blog interesting.