Wednesday, May 09, 2007
music marketing web site tips
My first ad for my company, as we branch out and solicit local musicians and bands, to do web sites for them.
I feel a band site must include 8 to 20 free mp3s to download legally, 5 to 12 music videos, a photo gallery, song lyrics, news updates, releases page, contact page, about us page, and links to relevant sites (net labels, recording companies, web sites of other bands, blogs devoted to your style of music, online musician or fan magazines, etc.)
Music mp3s and videos should be listenable/viewable on site, as well as being downloadable.
Free generates Paid.
A new, unknown, obscure band has to work even harder at distributing free mp3s and news. Most band sites fail to accurately describe the type of music the band makes. Even a vague "we sound like Sonic Youth meets the Libertines via Merzbow", or "a blend of techno, ambient chill, and sci fi film soundtracks" is better than nothing.