Monday, April 16, 2007

3 Major Technology Wars

We're seeing some mighty techno-ideologies waging war in the rush to shape our immediate future and distant present:


Technological Imperative


Human-Computer Social Analysis

"What can be made MUST be made, and humans must adjust to it."


"We must use caution. We must make sure our technologies are safe, confined to ethical applications, and beneficial for humans, other life-forms, and the enviroment."

Is technology inevitable? Is it fated? Absolute? Identical with "progress", in all cases?

Is resistance and questioning to be marginalized, dissenters ridiculed and ostracized?

EXAMPLES: Nuclear energy, genetically altered vegetables, steroids, human growth hormones, harvesting human organs, cloning, iPods, haptic immersive telepresencing, stem cell research.


IT Department VS. Outsourced IT

IT is becoming an outsourced commodity and public utility, not a proprietary, internal corporate department, according to Nicholas Carr.

Nicholas Carr at Wikipedia.

"Does Nick Carr Matter?" at CNET


Individual Voice / User Empowerment


Mainstream Authority / Celebrity Systems

Some are reacting against "user generated content" (calling it "amateur" and "non-reliable").

They long for the good old days when Dan Rather and his ilk dominated the news, everybody bought the same music and books, and corporations didn't have to care what customers wanted or suggested.

They hate how markets are fragmenting. They can't monopolize and exploit them as easily as in the past. They are repulsed by how customers are getting smarter than the companies allegedly serving them.

They don't like user forums, blog, Twitter, or other social media tools. They prefer passive consumers who remain silent as they buy, buy, buy. They fear the cloistering of niche groups who advise each other on products, ignoring traditional commercial messaging.

Others rail against "information overload", but they used to gripe about how difficult it was to find information on various topics. Like anything else, we must exercise self-control and moderation.

Still others hate seeing people express themselves freely...when they disagree with what's expressed.

"Conversion at the point of a sword" also occurs in online debate, when you either quit disagreeing or you'll be banned from posting comments at the crybaby's blog.

Old fashioned media defenders, and Business As Usual warriors despise the Web 2.0 Super Interactive Online Community tools we use.

They want to just advertise, hype, hard sell and watch the money pour in.

They don't want to interact with customers, reply to their comments, or learn new ways to communicate with online communities. Preach, push, and hype is all they wish to do.

"Signal to noise ratio" they whine.

"Where's the Fast, Easy Revenue Stream?" they chortle.

"Why should I change my routine, and learn new skills?" they wince and cringe.

"Pajama clad caffeine geeks!" they scold.

"Never will be 100% mainstream, thus it's of no value," they hope.

"All hype, no substance," the masters of vaporware, ad agencies, maintain.

We just smirk and Twitter away, distributing insights and links, advising each other, and plotting the usurpation of Business-As-Usual.

ALSO SEE: Ad Age anti-Twitter article on "Web 1.9"

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