Friday, February 02, 2007

Google Battle to test blog post titles





[EDIT UPDATE: A kind comment contributor says for more physicality, try Google Fight.]

Are you ready to hear the most powerful secret I know regarding blog post titles? Something you will NOT get from anybody else? Good! Here we go...

Vaspers #1 Secret of Blog Post Titles

When you're giving a blog post a title, how do you decide what words to use? Most bloggers probably, unscientifically, just slap on any old title they feel like using. Wrong. What a horrible thing to do to your blog!

The title of your post is more important than the post itself.

Why? Because the title of a post will appear in Google search results, RSS feeds, and many other places. Your post title is the primary advertisement for your post content.

I struggle to craft good post titles, to attract people to my blog. In fact, I probably spend more time fussing over the title of the post, than the post content itself.

Lately I've been thinking about all the little tricks I use in blogging and in writing in general. I have decided that I need to start sharing the techniques I use and take for granted that everybody already understands.

So here is a really valuable and esoteric blogging strategy: test your blog post titles with Google Battle. I did a post about this about two years ago. It's time to recycle this important information, but I am going to give you fresh examples of it.

At Google Battle, you can pit one key word or phrase against another, and see which one gets more hits on Google from users. In other words, you can rate the popularity or frequency of search words, and nobody knows about this, but Vaspers the Grate.

Many pundits say you should refer to RSS as "news feeds". But Google Battle suggests that far more people are searching "RSS" than "news feed". Is this conclusive proof that you should call web content syndication "RSS" rather than "news feed"? Maybe not, but it is one evidence that RSS is a better term.

Google Battle is good clean fun for the whole family. CAUTION: it can be addictive. The results indicate how many people are typing in the words to do a Google search.

Here are the results from my Google Battle experiments tonight.

(NOTE: I did not put the words in "quotes" in the battle.)

Let this, and your own "battles", guide you in the words you use in your blog post titles.



GOOGLE BATTLE February 1, 2007, 11:00 PM


"Microsoft": 656, 000, 000
"Google": 892, 000, 000

"YouTube": 123, 000, 000
"MySpace": 213, 000, 000

"RSS": 1, 540, 000, 000
"news feed": 419, 000, 000

"viral marketing": 7, 890, 000
"word of mouth marketing": 2, 850, 000

"doc searls": 1, 290, 000
"robert scoble": 1, 520, 000

"blogosphere": 20, 200, 000
"bloggers": 67, 900, 000

"usability": 35, 800, 000
"credibility": 35, 900, 000

"blog guidelines": 106, 000, 000
"blog rules": 119, 000, 000

"podcast": 123, 000, 000
"audioblog": 1, 780, 000

"tips for new bloggers": 146, 000, 000
"how to blog": 421, 000, 000

"marketing blog": 183, 000, 000
"business blog": 476, 000, 000

"steven streight": 74, 600
"vaspers the grate": 96, 900

"CEO blogs": 30, 800, 000
"CEO blogging": 2, 120, 000

"blog values": 59, 000, 000
"blog ethics": 31, 900, 000

"Seth Godin": 1, 780, 000
"Tom Peters": 2, 670, 000

"Linux OS": 310, 000, 000
"Windows OS": 328, 000, 000

"public relations": 292, 000, 000
"publicity": 72, 800, 000

"blog": 1, 250, 000, 000
"wiki": 296, 000, 000

"social media": 403, 000, 000
"collaboration tools": 94, 700, 000

"Firefox": 210, 000, 000
"Mozilla": 110, 000, 000

"blogroll": 67, 700, 000
"feedroll": 214, 000



"Plato": 24, 700, 000
"Socrates": 14, 400, 000

"Husserl": 2, 090, 000
"phenomenology": 7, 390, 000



"Derrida": 4, 520, 00
"deconstruction": 4, 360, 000

"spirituality": 72, 300, 000
"religion": 292, 000, 000

"Madonna": 77, 100, 000
"Britney Spears": 24, 500, 000

"Islamic": 59, 900, 000
"Christian": 337, 000, 000

"Beatles": 56, 700, 000
"Elvis Presley": 4, 340, 000

"industrial music": 118, 000, 000
"noise band": 30, 600, 000

"avant garde": 14, 900, 000
"surreal": 19, 000, 000

"ethics": 113, 000, 000
"morals": 14, 000, 000

"Enron": 16, 700, 000
"Ken Lay": 1, 640, 000

"heaven": 10, 100, 000
"hell": 194, 000, 000

3 comments:

Hsien Lei said...

Cute. I've always used GoogleFight.com because I like the physicality of it. ;)

Sean Howard said...

Hey. Enjoying the blog.

But wouldn't you say that this is ranking the "use" of the word as opposed to its efficacy?

steven edward streight said...

Gooogle Fight really is nice. I pitted Vaspers the Grate vs. Tinbasher and kicked his butt.

Then he pitted Paul Woodhouse vs. Steven Streight, and Paul kicked my butt.

But I got him first.

SEAN: This is just one metric for evaluating a key word, but T think it's good when your terms reflect a specificity and not a sprawling generic.