Thursday, January 11, 2007

Getting Real from 37 Signals

Web Application Designers/Project Managers:

Getting Real, the FREE To Read online book from the web design leaders at 37 Signals.

I just discovered an incredible book, which is apparently only available as online view, PDF, or Lulu download.

This is good web and print media writing. We can all learn not just the contents but also the writing style of this book. It's breezey, hip, and technically correct. Your blog writing and technical documentation skills can become more savvy and professional, with this book as a role model. Highly recommended.

Here's a sample, quoted from the chapter "Caveats, disclaimers, and other preemptive strikes".


"You didn't invent that idea."

We're not claiming to have invented these techniques. Many of these concepts have been around in one form or another for a long time. Don't get huffy if you read some of our advice and it reminds you of something you read about already on so and so's weblog or in some book published 20 years ago. It's definitely possible. These techniques are not at all exclusive to 37signals. We're just telling you how we work and what's been successful for us.

"You take too much of a black and white view."

If our tone seems too know-it-allish, bear with us. We think it's better to present ideas in bold strokes than to be wishy-washy about it. If that comes off as cocky or arrogant, so be it. We'd rather be provocative than water everything down with "it depends..." Of course there will be times when these rules need to be stretched or broken. And some of these tactics may not apply to your situation. Use your judgement and imagination.


37 Signals

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