Thursday, January 25, 2007

22 things you could do with a web site

…but hurry, before your competitors beat you to it.

1. Show customers who like to surf the web that you care about their business: you have a web site they can visit.

2. Make your expertise, credentials, and products known to a global audience.

3. Establish yourself as an industry leader, innovator, authoritative speaker, or rising star.

4. Sell more product with a 24 hour, 7 days a week, 365 days a year sales channel.

5. Put your yellow pages information online: hours, location, phone number, years in business, types and brands of products carried, payment methods, credit cards accepted, menu, slogan, claim to fame, reasons why customers should buy from you.

6. Take dining reservations, class registrations, and other forms-based input.

7. Get valuable feedback, questions, testimonials, and purchase orders from customers, with a web contact (or blog comment) form.

8. Provide customers with news updates, press coverage, road construction detours, school closings, business address and map, and other urgent, time-sensitive material.

9. Reach more educated, higher income customers, which is what web users tend to be.

10. Announce changes to your organization, staff, product line, store hours, or location.

11. Attract customers by showcasing your products in text, photos, mp3s, and video.

12. Have a blog in your web site, in which you frequently post announcements, anecdotes, how-to tips, promotions, ads, downloadable free, trial, or paid products, and links to relevant sites.

13. Become visible to researchers, job applicants, and suppliers who search the web.

14. Get more media attention and interviews by having a “media room” page on your site. Journalists prefer online information and are increasingly not accepting paper press kits anymore.
15. Sell products online with an ecommerce site that includes a shopping cart, credit card processing, and order tracking.

16. Show your customers and colleagues that you understand the changing environment of sales and marketing that now requires an online presence: web sites, wikis, blogs, podcasts, VoIP, digital catalogs, and online interaction devices like virtual receptionists and digital butlers (human-like personas who help web users).

17. Make it easy for customers to find your company when they use search engines to find a product. This requires SEO (search engine optimization) techniques & frequent, relevant content updates and enrichments.

18. Test market new products and services, to targeted audiences, i.e., hot prospects only, without the huge expense and randomicity of print, radio, and TV promotions.

19. Find fresh, new focus for your marketing strategy by having a web site that zeroes in on the most important message and offers that will increase sales and brand loyalty.

20. Easily update, revise, tweak, reformulate, or revolutionize your marketing strategy, since web site changes are relatively easy to make.

21. Network online via chat, VoiP, webcam videoconferencing, etc., with business allies, who may end up partnering with you on special projects or promotions.

22. Reach a specialized market of hard-to-identify “rare item” customers. Those who are searching for products that are exotic, one-of-a-kind, out of the ordinary, and unique –and who tend to search the web for them (using both eBay and Google Search).

your pal,

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