Monday, December 04, 2006

The Age of Ecommerce has now arrived!

I am pouring most of my efforts now into working with some bright and ethical web developers on ecommerce applications and online customer services. It's no longer a matter of "attracting traffic" to some silly online "presence" that's nothing more than corporate fluff brochureware.

People are more focused now. They want actionable information, how to tips, expert advice, and good deals in online shopping. Web users are sick of "me, me, me" and "we, we, we" web sites. Web users are aggressively seeking sites that really have something important to say, or something amazing to sell.

Something important to say. Something amazing to sell. All other web sites will be conglomerated ghost towns before 2008.

Forbes "Cyber Monday: Biggest E-Shopping Day in History" contains yet another glowing report on the explosion of ecommerce in 2006. It's phenomenal. Let me quote a bit of that Forbes post:

The Monday after Thanksgiving, which retailers have come to use as a marketing tool by tagging it as the unofficial start of the online holiday shopping season, saw a 26% gain in sales from the same day in 2005 to $608 million, according to industry tracker comScore Networks.

The result, beating expectations, marked the single biggest shopping day in e-commerce history.

Growth far outpaced the 3.4% year-over-year sales gains on Black Friday and the slightly negative growth of the following day.

The big day brought online retail sales totals to $9.5 billion for the first 27 days of November, a 24% gain over the same period last year. That increase mirrors comScore's full-year online growth forecast, to $102 billion from $82 billion in 2005.

If you've got something to say or to sell, now's the time to get it on the web. But don't make the fatal mistakes many amateurs make. Stay tuned to your pal Vaspers the Grate and learn how to SELL as well as TELL.

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