There is much discussion of new economies, new business models, new user-empowerment, new social media. Organizing, archiving, searching, and using information. Folksonomies and knowledge management, information architecture and extreme or agile whatever...
Some are wondering more deeply about intuitive systems and how the brain organizes itself. I read with great delight Rosser Reeves advertising literature classic Reality in Advertising. He reminds us that a human has very limited RAM, or virtual memory, that can be applied to any situation. While there may be many impressions of television commercials, very few strong messages are retained. And a dim awareness of brand does not translate into sales.
So we have tags and feed syndications and email updates (my personal favorite), and the multi media conversations and collaborations are bewildering to mythological non-entities like governments and corporations.
Epistemology and all the other crazy categories of philosophemes may or may not guide us much, but we can see that there are two cultures clashing: the Technological Imperative (what can be made must be made and we must adapt to it) vs. the Power Imperium (what can be controlled, for profit, must be controlled, for our profit, and they must put up with it).
So we lollygag around and whip up mashups and send our clients to Mars, but all we really want to do is be smart and active.
Business as Usual vs. Share Economy
Static Websites vs. Blogs
Multi Hyper Media Blogs vs. Plain Text Blogs
Exhibitionism vs. Altruism
Blogosphere vs. MSM
RIAA vs. Net Labels
Competition vs. Cooperation
Predictability vs. Spontaneity
Enforced vs. Organic
Diversity vs. Conversion By Sword
Peer Trust vs. Marketing Hype
Sell Me vs. Tell Me
Advertise vs. Advocate
Compel vs. Consult
Free Thought vs. Domination Systems
Pricetags on Everything vs. Abundant Free Samples
DRM vs Universal Content Utopia
Digital Identity vs. Cyber Nomads