I like how there's no sex or violence in this "video ad". But what is the point? There is no content, no real reason to watch this, unless you crave all things Diddy, as some crave all things Dylan, or Derrida, or Dada.
It does connect. I do feel close to P. Diddy, it's up close and personal. Not horrible. Not stupid. Not excessively arrogant. Just boring, trite, and unspecial.
I think, "What's in this for me? Why should I be watching this? How do I benefit? Can't he tack on a new, unreleased song or something, to make it collectible?"
Try to build user-benefit content into your videos and other media, not just a typical advertising message or sales hype. Come on. It's a new world now.
Bad Boy Records/P. Diddy "Diddy TV is on" (1:02)
Lisa Nova "LisaNova does P Diddy" (1:36)
BlackAdderExtras "diddy TV is on" (1:07)
No sell in this sellebrity?