Thursday, October 05, 2006

Forbes tries to explain mature YouTube use

I don't get the MSM, the dopey mainstream media. As a blogger, I can see huge errors, silly misconceptions, sloppy reasoning, and hostile bias in their reporting on subjects in which I have some expertise and experience.

Not holding any media to impossible ideals of perfection and total excellance, I still cannot understand how mediocrity has gained such vast amounts of media territory.

Take this half-hearted, underwhelming glimpse into YouTube that appeared littley in Forbes.com

My running commentary is in [bracketed red text].


[QUOTE]


YouTube for Grownups
Cesar Suero 09.28.06, 6:00 PM ET


Online video purveyor YouTube has, perhaps unjustly, earned a reputation as a loitering spot for the young and the restless. That isn't quite so.

[VASPERS: Confused thinking here. Why repeat a rumor? Typical MSM shit, you knee-jerk wanker. Start with an unfounded bit of gossip or public delusion, because that's effortlessly easy, then build a story around it, pretending to be reporting a fully investigated event or object, but it's all circus magic buffoonery.

Better would be to just state the truth in an intriguing or exciting manner. What's so hard about that? Why start off with a misconceived falsehood?

Like the MSM always does with blogs: "blogs are online diaries kept by teenagers, but are used as preaching platforms by extremist political pundits and amateur journalists" is their typical definition, so totally wrong-headed, ahistorical, and depthless.]


YouTube's demographic closely mirrors the overall usership of the Internet, with 55% of its viewers between 18 and 49.

For every YouTube visitor still in high school there is another one who is eligible for membership in the AARP. Thanks to its vast archives of some 8 million video clips, with 65,000 additions daily, YouTube is slowly cultivating a more mature fan base.

[VASPERS: Weird cause and effect error: quantity does not necessarily result in quality shifting. This writer makes it seem like the sheer volume of video is causing the "slowly cultivating a more mature fan base"...but he already said that it was already, right now, composed of one mature user for every one immature user, so what gives?

A belief system that condemns youth and exalts the aged seems to be a subtle subtext here, from a deconstructionist viewpoint, looking at the loudness of what is not conveyed explicitly, but secretly governs a zone or layer of the discourse.]


Patient surfers willing to wade through the often puerile

[VASPERS: Gotcha! Here it is: in the selection of the word "puerile". In "puerile" (silly, immature, undeveloped, boyish) we see the implicit, covert condemnation of youth, as though young people can do NOTHING BUT frivolous, love-lorn, stupid, self-referential, clowning and crying.

Reality = for the first time in human history, the young are teaching the aged about new technology, children are smarter than their parents when it comes to emerging technology. This has NEVER happened before. It is a total and violent upheaval of pre-existing structures of hierarchy and social orientation.

That's why adults complain about the kids being there first. The kids were using blogs while the CEOs, PR firms, ad agencies, and marketing consultants were groping around, trying to figure out half-heartedly what the hell a blog is.]


contributions will be rewarded with hard to find screen gems, nostalgic news reels, instructional videos and even well-produced, albeit homemade, knee slappers.

[VASPERS: This is a poor list of what's available. Not well researched. I like the videos on new technology, electronic music pioneers, leading philosophers like Jacques Derrida, music videos by avant garde composers or bands, and the super funny, beyond Saturday Night Live type comedy videos that are professionally produced, like Lisa Nova and Paul Vato.

Forbes should have focused on business oriented videos available on YouTube, like videos by CEOs and marketing strategists, though these fellers are doing very much, since they're so far behind their own children in communication tech.]

Forbes scoured YouTube to find some of the most compelling clips from a variety of genres designed for older audiences. YouTube also compiles its most viewed videos (Colbert Report and South Park clips among them) and top rated videos (which recently included several anime clips). The Top Favorites category includes clips with at least 100 high scores. (Videos are ranked on a scale of 5 stars.) And for its growing international fan base, YouTube has added categories for 5 additional languages, including Chinese and German.

[VASPERS: What a dumb ass thing to do, fail to mention that most of these Top Rated, Most Viewed, Most Discussed, Most Linked, etc. categories contain shit.

The worst way to find good quality video is by consulting these tabs. This Forbes writer has no clue how to navigate YouTube for fast, quality video results.]

YouTube shelves its video in 12 overly broad categories like "Pets & Animals" and "Travel & Places." You'll have to know what you're looking for in order to trawl these categories or else wade through dozens upon dozens of screen shots before finding something eye-catching.

[VASPERS: And you wonder why I loathe and abhor the MSM? The mainstream media is stupid as hell about everything. Here's another example: this is a nihilistic viewpoint of navigation. That "or else wade through dozens...before...eye-catching". Eye-catching? Nobody looks for "eye-catching" screen shots. Stupid. You look for interesting titles, subjects, and the screen shot is just a random frame from the video, an unreliable indication of what the video contains.

I will post later on about how to navigate YouTube, but here's a clue: it's the same as navigating the web, you link from favorites, plus a few other techniques.]

In "Arts & Animation," Forbes found a 7-minute clip of Disney's 1928 Steamboat Willie, the first cartoon to feature Mickey Mouse. Rare interviews of rock stars, movie stars and politicos are scattered throughout "People." Sports fans can replay controversial calls for hours on end or even get free instruction on how to improve their golf swings, backhands and jump shots. (Everyone's an expert on YouTube, so exercise some healthy skepticism when seeking pointers.)

[VASPERS: Oh yeah, punk? So "everyone's an expert on YouTube"? Screw you. I can also say "everyone's an expert at Forbes.com, so exercise some healthy harshing when posting comments at Forbes forums."

The hateful and ugly filthy MSM always lies and distorts everything. I can make bold blanket generalizations, because the exceptions are so few and far between.

It's not true that "everyone's an expert on YouTube". That bullshit sloppy journalism is why nobody trusts the MSM anymore. Not every videocaster poses as an "expert", in fact, from my viewing experience, most of them act like just average dummies about even the topic they rant about.]

"Entertainment" is stocked with scores of video extras, like first season Webisodes from The Office (the American version), never aired on broadcast television. Fan favorites on YouTube demonstrate the mass appeal YouTube has cultivated, with NASCAR proving nearly as popular as The Daily Show and Paris Hilton outdoing both, with over 4,232 clips at last count.

[VASPERS: Paris Hilton? I thought that whole YouTube sponsorship deal was a media trainwreck. I will have to research this, since I'm no expert, yet, on YouTube's work with Paris Hilton. We debated it over at Noah Briar's blog a month ago. The Paris Hilton video promo show sucked, and I think it was declared a total failure, but again, I'm not absolutely sure.]

Popularity on YouTube can also translate into stardom. Alternative rock band OK Go won over thousands of new fans when they uploaded their video "Here It Goes," featuring the quartet doing a dance routine on treadmills. The band's online popularity even earned them a coveted spot performing at the MTV Video Awards this summer.

[VASPERS: Finally, an actual fact.]

Last year's Saturday Night Live skit called "Lazy Sunday," a rap video starring Andy Samberg and Chris Parnell, became a Web sensation after it was featured on YouTube, where it was viewed 5 million times before NBC asked YouTube to remove it.

And the most recent star turn thanks to YouTube belongs to actress Jessica Rose, better known online as Lonelygirl15, whose fictionalized video diaries proved so real that they earned some 15 million cumulative page views. (Video: Lonelygirl15 Grows Up.)

[VASPERS: No more real, this LG-15, than any dopey sappy soap opera. Again, this reporter, this "legitimate journalist" is talking through his asshat. He knows nothing of the Lonelygirl15 phenomenon and the deceptive consumer fraud practices it employed to hookwink hapless viewers. It wasn't the "reality" of it that hooked anybody, it was the weird narrative.]

Older viewers obsessed online as to the veracity of her postings, scrutinizing her room decor, debating recurring motifs, even investigating the registration of her Web site.

[VASPERS: Again with the Old vs. Young paradigm mentality crap. Hooray for the "Older" Viewers. The old geezers saved the day. Thank God for the Older geezers, who protect us from the stupid puerile Youth. What a drag to be so biased and idiotic.]

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