Here's my newly polished, never publicly revealed, and rather robust
Business Bloggers Creed:
I will never use a blog for anything other than web-based communication and online community formation, for the benefit of the audience and not my company.
I understand that to step into blogging with my old clunky MBA Business As Usual mentality, is to be wearing the wrong pair of ideological shoes. I accept the fact that to blog is to transform my company's internal culture and external presentation as a whole.
I submit to the truth that a blog cannot be an isolated experiment, it must come from a deep need and necessity to connect candidly with customers, and care for their needs.
I surrender to the judgment of my customers. If they think something sucks, then it sucks. No matter what I'd prefer to think, no matter what management tells me, no matter what my colleagues say. I promise to exalt the user over the muser, the consumer over the marketer, and the customer over the internal culture and structure.
I will help customers gain deep expertise on the products we sell and the environment in which those products are, or can be, used.
I will not attempt to pervert a blog into acting as a Business As Usual advertising, sales, or multi-level marketing machine.
I will talk more about other bloggers and business writers than I do about myself. I will put my mentors and role models in the spotlight, and be very low key and shy about my own expertise, services for sale, and client project work.
I will never display sleazy links or dubious ads, such as online gambling sites, pharmaceuticals, real estate loans, discount software, erectile misogyny dysfunction, or other typical scumbag
I will blog only about what I personally, genuinely care about.
I will never write a post with the ulterior motive of purely seeking to boost traffic, as in opportunistic topic selection, or superficial pretence of relevant substance.
I will never promote a product with paid enthusiasm.
I will never rant about things about which I don't know shit.
I will never kiss the ass of the MSM or, in a deluded state of grandiose ego, think I need mainstream journalists for any purpose, least of all "media attention". I don't need corpses to clap their hands for me.
I will always side with the blogosphere against any MSM or corporate accusations.
I will only attack ideas I see as harmful, counter-productive, misanthropic, or deceptive. I will try not to attack the persons holding and advancing these errors, unless they relentlessly attack me personally. Then, I won't fight back, I'll simply and swiftly destroy.
I will never attack a person as a person, but will pit text against text. Even if my favorite mentor and role model says something stupid or destructive, my words will move out and defend the truth, without the slightest care about damaging a friendship.
When it comes to truth, I have no friends. I will speak my mind about anything and anybody at any time, and I can never be persuaded or constrained to do otherwise.
I will bite the hand that feeds me, if it feeds me a line of bullshit.
I will never attack my loyal allies publicly, but only send a discreet email, when I think they've done or said something wrong.
I will attack anything or anybody, as I see fit, with no fear and no emotional hysteria or personal animosity.
I will strive for harmony, cooperation, diversity, freedom, and compassion in the beloved blogosphere that gives us all a level playing field in terms of communication and networked interactivity.
I will be constantly strive to improve, enhance, and perfect my blog.
I will share my expertise on blogging, my product field, my personal interests, and my hobbies, with all who seek it.
I will interact with everyone equally, giving no preference to those considered wealthy, successful, or celebrities. I judge "wealth", "success", and "celebrity" in far different terms than the world does. I am a blogger of immaterialism and inner riches.
I will not abandon or forsake my blog, unless I have tried everything in my power to avoid quitting, but life pressures force me to do so.
I will not post material to my blog, and ignore the other bloggers out there. I will gladly and abundantly post relevant, substantial, amusing comments at as many other blogs as possible. That way, I am enriching other blogs, while coincidentally possibly attracting others to my own blog, but my primary goal is to help others succeed.
I will seek out new blogs to enjoy, and encourage new bloggers to press on to the promised land.
I will try to always be inspiring, brazen, self-confident in the pursuit of noble ideals.
I will use my blog, not to push my company, not to hype my products, but to help others solve problems, succeed in work, and enjoy a lifestyle.
I will blog because I believe in human equality, freedom, and community.
I will blog because I want to help, not because I want a narcissistic platform for personal or professional vanity and exhibitionism, or simply because it's "cool" or "mission critical".
I will practice and proclaim the blogo-gospel of the 9 Core Values of Blogging, Absolute Switched On User Empowerment, Universal Content Utopia, and Global Democracy Revolution.