Tuesday, August 08, 2006

CEO Blogs and Social Media Analysis: introduction

Some comment poster at a recent Business Pundit post, "Don't Believe the Hype: Digg..." made the offhand remark that made the vague impression that MySpace may somehow be regarded as "successful".

I wonder.

My computer freezes up---***---but now: a fond recurrent theme.


Add your reponse to

Don't Believe The Hype:
Digg, Businessweek, and Accountability:

Response from: vaspers the grate

MySpace "successful"?

By what standards?

Porn? Traffic? 6 million poor kids promoting crummy music to 6 million other poor kids, everybody's blinking and flashing, but nobody's buying.


I forgot to add "ad revenue"? to my list of questions pertaining to the alleged "success" of the blogospheric toilet, the blogoid object known as MySpace.

How do we evaluate a blog, a blog network, a blog platform?

By what criteria?

If we wish to imitate and ride a bandwagon, then traffic. If we wish to make a fast profit, by ad revenue, increased online purchases or traffic bouncing to ecommerce site, a boost in downloadable product sales. If we wish to influence the influentials, by citations, blogrolling, and links.

You can structure an online media evaluation profile by whatever values are mission critical for your enterprise. This is the most difficult aspect of the entire evaluation process. Each department must be acutely aware of its contribution and burden. A single strong impulse should ideally guide your public communication system into a fully personalized interaction with individual customers and complainers.

A digital surrogate, as in telepresencing entities, may hold one solution.

But, however the future unfolds, what do we wish to do NOW with our CURRENT online presence? Can any other site be even slightly relevant? What mountain do you seek to construct and reign at the top of?

How will you measure the success of your blog, social networking media, or video webcast site?

Will it survive an ROI analysis that factors in your highly compensated time as a CEO or businessperson?

At what point in deliverables, tangible or immaterial, do you proclaim it a failure or an honorable and noteworthy accomplishment?

If the most "successful" web sites are porn and gambling, should the CEO vlogger start dealing cards and playing strip poker? Your guess is as good as mine, I guess.

All I know for sure is that text and static image blogs are antiques.

The videoconferencing or webcast video blog is the Now Thing for cluetrain businesses and gonzo guerilla marketers. There will be many mistakes, especially by me, but hang in there, experiment.

The greatest danger of video blogging is not looking stupid or attracting flamers, but...being BORING, long-winded, self-impressed, irrelevant, or pompous.

Let's smile grimly and be strong enough to risk looking foolish or tired or absent minded. Isn't success the fruit of relentless, non-catastrophic slips, beg your pardons, and partial temporary make-do solutions?

Doesn't it arise like a mighty Sphinx Phoenix from the ashes of incinerated error?

Then, by all means, get out there and start falling flat on your face. Can you top the Steve Ballmer video I posted here, for silly shimmy-shamming?

CEO = Comprehensive Enlightenment On-switch

CEO = Change & Exploration Orienter

CEO = Critical Experimentation Optimizer

Steve Ballmer
"CEO Passion" (1:12)


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