Tuesday, June 27, 2006

CEOs should be teaching us about blogs



Many in the corporate world ask: "What is a blog? Is it?" The important thing, from a deconstructionist viewpoint, is the phrase "Is it?" that is tagging along.

You see, they actually know what a blog is. They've seen their kids' MySpace site. They've seen a competitor's CEO or employee blog. They're familiar with how General Motors, Microsoft (especially Robert Scoble), MacDonalds, and HP have been experimenting with blogs. And they've read the MSM blog-related articles in The Wall Street Journal, Forbes, Business Week, and Fortune.

What more do your clients need to know?

Why do they persist in acting so stupid and clueless about blogs?

Sure, I know. Each situtation is different, a blog marketing strategy must be tailor-made, customized for each client. Of course. But the client should show up with some blog savvy on his plate to begin with.

Do you struggle to explain the benefits of business cards, cell phones, or ecommerce sites?

Then what the hell is so "mysterious" about blogs? That's what I don't get. Your freaking teenage daughter understands blogging, Mr./Ms. CEO. So now...what is your problem?

As John C. Dvorak has stated recently, in PC Magazine of June 27, 2006 (p. 124):

"It's amusing to watch a person moralizing from a multi-million dollar yacht about stealing intellectual property to a guy making minumum wage."

In a similar manner, it's funny to hear marketing bloggers try to coax brilliant CEOs to "try blogging".

Or to hear corporate executives, supposed to be Masters of Business Communications, confess confusedly, "I'm not sure I understand exactly what a blog is, and how it can benefit my company. Could you please provide me with 59 Reasons Why My Company Should Have a Presence in the Blogosphere?"

It's the CEOs who should be teaching us, not us them.

What a crazy, bizarro, mixed-up, tripped-out, upside-down world we live in!

"From the mouths of babes...a voice crying in the wilderness...marvels from the margins!"



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