Thursday, April 20, 2006

Google Keyword Tool suggests meta tags


Google now has a public, or "external", version of their Keyword Tool. It was originally available only to Adwords users to help them attract traffic to their sites.

The Google Keyword Tool will generate suggested keywords to plug into your blog template's meta tags and into your blog text.

Keywords in text are what search engines seek in a web page, or a blog post, for results page ranking.

Meta tags
in template code are what identify your entire site (blog) as a location of information on specific topics related to the keywords.

If you want more blog readers, or more hits on your blog ads, you need to be using keywords in your blog posts, and in your template meta tags.

EDIT UPDATE: There is some controversy about meta tags. Google no longer uses them for PageRank.

Why? Because of keyword stuffing, where people were loading keywords into the meta tag code, like:

"blog, blog content, blog posts, blog psychosis, blog conference, blogger, blogging, blogology, blogs, blogosphere, blogophile...[etc.]" on and on and on...

...in a vain attempt to boost their blog's search engine results page ranking.


SEO experts say that what really counts with Google and some other search engines are naturally occuring keywords in your blog, and incoming links from authoritative sites (Boing Boing, Doc Searls, Photo Matt, etc.).

Still, I think it's a good idea to use meta tags in your blog template code, because some search engines still analyze that meta data to determine what your blog is about. Also, it forces you to think rigorously about what your blog focus is.

SearchEngineWatch meta tags example ... shows you exactly how meta tags should look in your blog template.


As you write a post, be aware that people browsing the web will use search engines to find information on topics, so you need to use hot keywords now and then. Keywords should naturally occur in your writing, without your thinking or planning.

For example, if you have a blog about topic X, but lately you've been off on various tangents, blogging about topic Y and Z, then your keyword density is suffering, being diluted with words that are not related to the main thrust of your blog and your personal expertise or obsession.

However, don't artificially, in a contrived manner, sprinkle these keywords in your posts, just to boost search engine results page rank. That's called spamdexing, and search engines will penalize and ignore your blog for such amateurish (or scam artist) tactics.


[QUOTE]

Our system generates keywords based on the words found on the webpage you provided. Typically, the best URL to use would be your destination URL, ensuring that our system returns keywords that reflect your business or service.

Also, our system will only generate additional keywords based on existing text on the page; therefore, words within images or other non-text formats won't be recognized. You may also find that your webpage keyword results don't necessarily include words found on the webpage provided. This is because our system takes the words found on your webpage and generates additional words related to those keywords.

To generate keywords based on a webpage URL, click the Site-Related Keywords tab on the Keyword Tool page and enter the URL in the box provided.

[END QUOTE]


Give it a try. You might find some suggested keywords you had not thought of yet.

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