I sit in a reserved seat that lies halfway between blog anarchy and blog authority.
What I mean is this: I proclaim guidelines and rules for effective blogging, and I at the same time believe in each blogger being multi-taskingly creative, charmingly idiosyncratic, and memorably eccentric.
You cannot "blog anyway you want" and expect to be interesting, effective, or popular. There are certain observations that exert some authoritative expertise in most blog applications.
Like (1) generic templates makes you look unprofessional, technically deficient, or lazy. Or: (2) blog text should be short paragraphs, generally brief, and frequently posted. And: (3) personalize, customize, non-standardize your blog to make it memorable, sincere, and human.
Blog Business Summit, one of the best and most interesting business blogs I know of, states with great wisdom, in "Blog Dogma":
"...one of the problems with blog dogma is that the pundits don't have budgets, employees, or resources to manage. I always advise businesses to blog their own way, however it works for them."
One cannot argue with such sober statements, based on practical experience promoting products with blogs.
I might attempt to toss in this little footnote: IF it works for them. Not if they stubbornly refuse to listen to professional blogological advice, and arrogantly charge forward in their misguided delusions.
For example, Delusion #1: if the company wants to have a pseudo-blog, a blogoid object, by using a ghost writer, or by creating some irrelevant fictional character, who has spurious insight based on pretended discoveries during invented adventures.
Or another example, Delusion #2: if the CEO insists on publishing boring, press release, corporate fluffy, "we" oriented, domineering but unsubstantiated braggadocio, long-winded, dense paragraph, rambling posts to his blog.
[QUOTE: my comment posted to this BBS article]
The weblog is merely an infant technology that is going schizoid as business tries to do everything *but* be interactive, candid, and memorable in a blog.
With blog consultants making big claims, but not offering a single case study proof, and others trying, like Robert Scoble and Shel Israel, to verify and evangelize the Blog Revolution of Web Content Universalization, the Rise of Individual Unvarnished Voice, there really is no conflict.
This is, all of it, including me and you, lurching forward at the highest rate of adoption speed of any technology in the history of mankind.
The lowly mini-web with the ugly name, the blawwwg (ugh), little monstrosity, is bravely paving the way to Absolute Switched-On User Empowerment.
What's needed now is not a jumble of theoretical debate or shouting sincere slogans at each other...
...but, rather, the New Super Blog of Blogosphere 4.0, the multi media, hyper-interactive, mulit functional social media platform for Web 2.0 tech grandeur.