[START] transmigratory nature of information transmissions [STOP]
[RESTART] obligatory nature of intermission machines [END]
According to McCluhan: The error of Narcissus? Fell in love with a self-extension he thought he could not control, only adore. He mistook the mirror for an other, a slice of self sectioned off and magnified, as blogs do to minds.
The blog sucks your mind right out of your head, through your eyes and fingers.
Then a negative comment stab at your blog or post feels like a knife penetrating your heart, your very own ♥ if you let it, if you are sensitive, overly emotional, wearing your ♥ on the sleeve of your blog.
But is that what's on display? You? An Only You? Or is the Blogging Self merely one of the many yous that circulate and quarrel within a pseudo-unified ego?
"The possiblity of repeating, and therefore of identifying, marks is implied in every code, making of it a communicable, transmittable, decipherable grid that is iterable for a third party, and thus for any possible user in general.
All writing therefore, in order to be what it is, must be able to function in the radical absence of every empirically determined addressee in general....
What holds for the addressee holds also, for the same reasons, for the sender or producer.
To write is to produce a mark that will constitute a kind of machine that is in turn productive, that my future disappearance in principle will not prevent from functioning and from yielding, and yielding itself to, reading and re-writing....
For the written to be the written, it must continue to "act" and to be legible, even if what is called the author of the writing no longer answers for what he has written, for what he seems to have signed, whether he is provisionally absent, or if he is dead, or if in general he does not support, with his absolutely current and present intention or attention, the plenitude of his meaning, of that very thing which seems to be written 'in his name.' "
--excerpts from "Signature Event Context".