Thursday, January 26, 2006

Return to Godin

Return to Godin is what I encourage us all to do. Seth Godin, author of Seth's Blog and many genius miracle books on marketing, is still the King of Bloggers in my mind. He writes far more concisely than I do, and I wish to learn his style.

Even though I got upset with his All Marketers are Liars book and premise that we all hungrily crave stories, even untrue tales.

I rebelled aggressively against that book and that idea, though not as much as I have scorched (hyper-flamed) Guy Kawasaki for his idiotic and unseemly concept of "Don't Worry, Be Crappy" (ship shoddy, but ship first--release upgrades and 2.0 versions later, as you laugh all the way to the bank with bimbo cash).

But Seth Godin was the first internet marketing theoretician I ever knew. When I first got on the internet, the web already existed, but blogs were still very obscure.

As I floundered and fishtailed around the web, I stumbled upon some of the great thinkers and thought leaders that I still admire today: Jakob Nielsen, Cluetrain Manifesto, Boing Boing, Matt Mullenweg, and Seth Godin with his Ideavirus concept. That Ideavirus, the germ of the viral marketing explosion, got my attention. It reminded me of old mail order hype, yet it was actually rather brilliant and fresh.

We should think back on our early heroes and role models.

What blog was it that you first read faithfully?

What blog excited you to actually go to the trouble to post a comment at?

Have you departed to new regions and left them behind, missing you maybe, maybe always cherishing your witty, interesting, intelligent comments?

Seth's Blog has a flaw: no comments are allowed.

Why do I call a blog guideline violator the King of Bloggers? Because he's a freaking genius, a big man who has made a few big mistakes, but he keeps on ticking, keeps following his own advice. He has said loudly and repeatedly the magic secret to all marketing, it's his mantra: Be Astonishing.

What are you doing to make your blog, your marriage, your career, your family, your music, your art, your clothing style, your hairdo, so excellant, so richly beneficial, so blessed, so happy, so innovative, it's Astonishing?

Is your life Astonishing? Why not? If your life sucks, what can you do that would astonish everybody? How about operate a blog and stick to it until they rip the keyboard out of your cold dead fingers? That would be Astonishing. To blog or perish, to blog yourself to death, for the good of the people of this sad and miserable world.

Here are some of Seth's astonishing recent posts:

(1) "Small is the new big" (also the name of his new book)

QUOTE: "Small is the new big only when the person running the small thinks big."

(2) "Rule breakers, and makers"

Every blogger and web designer ought to read this manifesto.


"The interesting ideas in a changing world are those that inform us about how to behave in the future. New rules are worth learning.

On the other hand, if someone breaks a rule in a way that can rarely be duplicated, we don't learn a whole lot--unless there's a pattern."

Seth's posts are often little mini-manifestos of profound insight and sharp observation. He likes to radically question things, and he has no unwarranted respect for anything. He names names and calls idiots idiots. I love it. What a mighty and fearless role model. He is The Triumphalist Blogger Par Excellance.

(3) "Why change it?"

Questions why the hotel that Saturday Night Live guests stay in is changing its name, adding some clunky hard to say name in front of Essex. Very stupid idea to de-brand a brand.

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