Sunday, January 15, 2006

How to read Naked Conversations blog book

How to read
Naked Conversations
blog book:

(1) Carefully remove dust jacket.

(2) See identical art imprinted lavishly on book cover itself. By this you know: you are now in the realm of the luxurious, the well-appointed, the upscale, the heart of where the action is, you are in the Manifesto of Blogosphere 4.0

(3) You now realize that this book is the guide to the New Super Blog, the RSS-empowered, multi-media, niche-expanding, mind-blowing, needs-meeting, activism-arousing, online community-spawning Blogosphere 4.0

(4) Hold book in trembling, anxious hands with a firm, but relaxed grip.

(5) Turn the pages slowly, thoughtfully, argumentively, appreciatively, joyously. Feel the electricity spark and arc between your fingers and the paper.

You realize now that you are in the midst of a masterful mashup mix of influences from such classic pioneering manifestos as:

Cluetrain, Purple Cow, Tipping Point, Managing in the Next Society, Net Gain, Thriving On Chaos, The Innovator's Dilemma, The Miracle of Dialogue, Gonzo Marketing, and Net Words.

(6) Sit in awe of the vast amount of work accomplished by authors, editor, proof-reader, fact-checker, legal, art designer, publisher, distributors, reviewers, contributors, and others, to get all this information and observation, interviews and visits, anecdotes and aphorisms, into one beautiful, well conceived book...

(7)...and recall that it used to be "just a blog", a series of posts, adrift in the blogosphere, biding its time, accumulating its weapons and will, focusing on its close audience and distant goals, to emerge as this classy work of art and science, blogology's primary textbook and reigning role model.

The best book on blogs
is now in bookstores:

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers

by Shel Israel and Robert Scoble (forward by Tom Peters).


John Wiley & Sons, Inc. publishers

$24.95 USD

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