Tuesday, January 31, 2006

Best explanation of blog: Toby Bloomberg

In my maniacal, obsessive, relentless pursuit of the eliptical trapezoid hunger artist: The Explanation of the Blog, I have found finally: it.

At Bloomberg Marketing, Toby's web site.

I think this is the best Enhanced Definition of "Blog":


A blog is a cost efficient, effective easy-to use, internet-base, communication tool.

Blogs, short for weblogs, are a variation of a traditional web site complete with URLs and linking ability. However, there is the option to include comments from visitors. Posts (content entry) are in reverse chronological order giving the blog the look a journal format. The most current content is always at the top of the page.

There is no need for a webmaster. Even non-technical people can quickly learn to blog. Authors can edit, update and maintain content without ever knowing an HTML code. If you can use Microsoft Word you can blog.

The major difference between a website and a blog is that a website is usually a static communication vehicle, while a blog is dynamic in nature, constantly changing and evolving. The ease in adding content lends itself to more frequent posts than a traditional website. Blog posts range from a few sentences to a couple of short paragraphs to a series of bulleted lists.

Although blogs can have multiple authors, most blogs are written by one person. The best bloggers are authentic and candid. Their writing reflects their personality through voice, tone and style. Since most postings are written in a conversational tone, blogs convey a familiarity that does not exist in static websites.


Contact Toby:
info [at] bloombergmarketing.com

[signed] steven e. streight aka vaspers the grate

1 comment:

Chris Ritke said...

Ooops - back out of lurk mode for a moment... yes, I really admire Toby, met her at the last Blogher - this IS an excellent explanation of blog!