Friday, December 09, 2005
Inc dot com sucks
Inc dot com sucks
Don't go to Inc dot com, the online version of the small business magazine known as Inc.
It's got to be one of the dumpiest, dopiest sites I've ever seen, and believe me, I've investigated tons of web sites and blogs.
Inc dot com is a rip off and verging on plagiarism.
I feel sorry for the small businesses out there who take this ridiculous rag seriously. If you wish to remain small, keep reading Inc. magazine.
Oh, big deal. What more should I expect from the Main/Morbid Stream Media?
They copy and paste content from other sites. They don't know how to embed hypertext links in their editorial. I don't even trust the URL for this article I'm about to quote.
The URL for this article, which I received today from my Google Alert Gmail service, is:
I mean, is this a permanent fixture in their "sidebar"? Or is it the sidebar text for just the November 1, 2005 issue? Whatever. It sucks. Read on...
Here's their brilliant "Blog Rules" sidebar:
The blogosphere is a world unto itself, with its own set of rules and regulations. Newcomers break them at their own peril. Here's what you need to know before jumping into the fray.
From: Inc. Magazine, November 2005 | Page 46 By: Jory Des Jardins
1. Bare it all
You don't have to give away trade secrets, but effective blogs require a certain amount of candor. There's nothing more boring than a blog that pulls its punches.
2. Update frequently
Content gets stale fast online, so refresh the blog at least three times a week, if not more often. And mind the spam in the comments section--business blogs get tons of it.
3. Be interactive
Encourage visitors to post comments. And join the conversation. Visitors to business blogs generally want one thing--to be heard by the business.
4. Stay cool
If commentators get nasty (and if your blog is any good, they will), don't go on the offensive. Engage them in conversation. And wait it out: There's always a new controversy around the corner.
Regular and long-time readers of Vaspers the Grate, and other fine marketing blogs, are probably laughing their pajamas off about now. This is it? These are all the rules you need to know? Pathetic. Lame. Retarded.
Then there's an article "When Blogs Go Bad"
...in which they copy and pasted that tired old article that is being bantered around the blogosphere, you know, the one about Fictional Character Blogs. Business publications keep holding it up as an example of the Wrath of the Blogosphere.
Blogs "go bad" just because we attack a dysfunctional marketing idea, the Fictional Character Pseudo Blog. That makes me "bad"? Gimme a brake. A brake to stop this simpering madness.
That article mentions Hugh Macleod of Gaping Void, and "one person", who is me, Vaspers the Grate.
This is nice: Hugh Macleod and Vaspers the Grate are heralded all over the internet as the Bad Boys of the Blog Realm. The message these dumb business sites are proclaiming? "Watch out for the Wrath of Sharp-Tongued Bloggers."
Hugh and I, and many others, were trashing and harshing the stupid T. Alexander phony fictional gourmet recipe hunter for some idiotic food blog. Most of the sites that copy and paste this content at least make the shy "one person" (as in "one person said..." and they quote me) a hypertext link to my bashing of Fictional Character blogs, a post in VTG.
The blogosphere responded. Hugh MacLeod, who runs Gapingvoid, a highly regarded and often scathingly critical site for marketing professionals, decided that GourmetStation's new blog merited special recognition--the Beyond Lame Award.
Soon, GourmetStation was the talk of all the marketing blogs.
"Horrible. Stupid. Insane. Worthless. Ineffective," wrote one person. "The ultimate in false advertising."
But they are too ignorant or lazy to make "one person" a link to my old post on this topic. I don't care. I don't need their linkage.
Inc dot com: for small businesses that wish to remain small.
[signed] Steven Streight aka Vaspers the Grate
P.S. See Blog Core Values archives for more on quality blogging, CEO blogs, blog guidelines, blog ethics, etc.
"Kill the Talking Moose Blog"
"Thumbing Their Gnosis at Universal Blog Mantra"
"Evaluating Blog Credibility"
"25 Blogospheric Neologisms"
BTW, that photo at top of this post is two guys from the old punk band The Violators.
I believe it was them, or The Vandals, who had a vinyl album with sandpaper glued to the front and the back of the album cover. So, whenever you pulled it out of your record collection, it would scratch and ruin the covers of your other albums. Now that's very vasperishly fine!
Posted by steven edward streight at 12/09/2005 11:41:00 AM