Wednesday, November 30, 2005
Pseudo blog called "not traditional"
called "not traditional"
For the blogosphere, this battle is still being waged: Fictional Character Blogs vs. Appropriate Spokesperson Blogs.
I feel a Fictional Character, complete with false adventures, spurious opinions, and imaginary dedication, is the wrong spokesperson for the vast majority of businesses.
The most powerful representative is the CEO, Founder, or President.
Blog readers wish to contact and interact with real people. Think of the negative reaction to automated voice mail "press 1 for this", "press 2 for that" = customer alienation.
A real user or inventor of a product has high credibility.
The fact that no customers have complained is not sufficient justification for a marketing ploy.
Most disgruntled customers don't bother to benefit the offending company with commentary. They simply abandon them and switch to a deserving competitor.
Proof that a strategy works is not investment in it by concerned parties, nor lack of customer complaint.
The issue, the fuss is about the core values of blogging, real passion and real authenticity of real humans.
Blogs enable two-way conversations with real people, working together for a common goal: user satisfaction and company profit.
To dismiss sincere bloggers who have legitimate and carefully considered opinions about Fictional Character blogs as "traditional bloggers" is ridiculous.
Take a strong, firm stand for a core value of blogging, and you are labeled "vicious", "hateful", "trashing", and worst of all, "traditional".
Friends, beware the anti-blog bloggers who seek to advance dysfunctional blog methodologies in the name of "creativity" or "innovation". Look closely to see if there is self-justification in the name of lucrative consulting deals.
To give a client exactly what they want, then anoint it as blogologically correct is a disservice to the client and to the blogosphere.
[signed] Steven Streight aka Vaspers the Grate
Posted by steven edward streight at 11/30/2005 02:02:00 PM