Thursday, August 18, 2005

Blog Revolutionary

Are you a glorious Blog Revolutionary?

If you're a business person, CEO, or advertising/marketing professional, your answer is probably, "Huh?"

If you're a caveman, computer-hater, lousy writer, or the type that resists new technology, your answer is probably, "No way!"

If you're a television addict, an email-and-online-shopping-only web user, or a smug, self-centered person who's not the slightest bit interested in the experiences or insights of others, your answer is probably, "Who cares?"

That's fine.

In every revolution, there are always those who "don't get it", until it reaches the point where their ignorance is finally seen as pitiful, stubborn, or just plain bizarre.

Who is a "Blog Revolutionary"?

If you meet any of these qualifications, you're officially an active and important part of this Blog Revolution:

* BLOGGER: You have a blog and you continue to add fresh material ("posts").

* HARDCORE BLOGGER: You post new content daily or more than weekly, you have more than one blog, you regularly visit many other blogs, and you post numerous comments at them.

* BLOG PIONEER: You had a blog before they were popular, from 1992 to 1999.

* BLOG INNOVATOR: You use a blog in unusual and effective applications, or you develop new tools and techniques for blogs.

* BLOG READER: You visit blogs regularly and sometimes you may post comments or email the blog author.

* BLOG LURKER: You read blogs, but never post any comments. Still, you contribute to blogs by mentioning them to your friends, family, co-workers.

* BLOG CONTENT PROVIDER: You post comments, questions, criticisms, etc. to blogs.

* BLOG-ENABLED BUSINESS: You use a blog to achieve various business goals, drive traffic to an ecommerce site, or attract new customers.

* BLOG ACTIVIST: You use blogs to provoke people to take action on a social, political, or personal issue.

* BLOG JOURNALIST: You use blogs to provide news and investigative reports to people, often due to MSM negligence, falsifications, or inability to cover a breaking story.

* POLITICAL BLOGGER: You use blogs to promote a political party, ideology, or candidate.

* PERSONAL BLOGGER: You use a blog to express yourself and connect with peers in a public diary, password-protected journal, or other format.

* CORPORATE BLOGGER: You use a blog to cultivate candid conversations with customers, to counteract negative PR, or to promote your products.

* PROFESSIONAL BLOGGER: Not a "ghost blogger" pretending to be a CEO, nor blogging about anything for pay, but one who uses a blog for such professional purposes as job seeking or client acquisition.

* LINK BLOGGER: You use a blog to share your "pre-surfed web" recommendations for online resources, web sites, or other blogs.

* PRODUCT BLOGGER: You use a blog to publicize or sell a specific product, generally software or a book.

* MOMMY BLOGGER: You use a blog to express your motherhood or to interact with other moms.

* CELEB BLOGGER: You're a celebrity, rock star, movie star, etc. using a blog as a fan club type device.

* META BLOGGER: You use a blog to discuss blogs, blogging, blog stats, blogospheric news, or other blog related issues. Similar to BLOGOLOGIST.

* BLOG NETWORKER: You belong to a online community of other bloggers, or visit specific blogs and post comments to them, to achieve specific personal or professional goals.

* BLOGOLOGIST: You study blogs and blogging, and help others learn best practices.

* BLOG CONSULTANT: You study blogs and blogging, and help others start and maintain blogs, generally for business or professional purposes.

* BLOG TECH PROVIDER: You work in the realm of blog software, blog tracking, blog directories, blog stats, template design, hosting, RSS, podcasts, add-ons, etc.

* BLOG ILLUMINARY: You are a famous celebrity, CEO, journalist, politician, or other high profile person who uses a blog and receives wide media coverage.

* BLOG WATCHDOG: You visit blogs, inspect them, and critique them for ethics violations, poor usability, fraud, bad design, worthless content, plagiarism, sleazy sponsored links, and other toxic characteristics.

* BLOGOCOMBAT TROOPER: You start or participate in debates that are raging in the comment threads of your own blog or the blogs of others.

You may also attack any Main Stream Media (MSM) outlet that mocks, dismisses, mis-defines, lies about, or otherwise distorts the true nature, benefits, and characteristics of blogs, bloggers, and the blogosphere.

* BLOGOSPHERIC PHENOMENON: You have done something miraculous, astonishing, universally beneficial, or otherwise great and benevolent with a blog or blogging technology.

Is there really a "Blog Revolution"?

That's a valid question.

Naysayers and lazies will argue that blogs are not important, not pervasive, and never will be.

But check out the new survey report from ComScore.


Press Release

50 Million Americans Visited Blogs During the First Quarter 2005, According to New comScore Study

First Comprehensive Study of the Actual Online Behavior of Blog Visitors Now Available

RESTON, Va., Aug. 8, 2005

comScore Networks today released a report detailing the scale, composition and activities of audiences of Weblogs, commonly known as “blogs.”

The report, which was sponsored in part by Six Apart and Gawker Media, found that nearly 50 million Americans, or about 30 percent of the total U.S. Internet population, visited blogs in Q1 2005.

This represents an increase of 45 percent compared to Q1 2004.

Other key findings of the Behaviors of the Blogosphere report include:

Five hosting services for blogs each had more than 5 million unique visitors in Q1 2005, and four individual blogs had more than 1 million visitors each.

Of 400 of the largest blogs observed, segmented by eight (non-exclusive) categories, political blogs were the most popular, followed by "hipster" lifestyle blogs, tech blogs, and blogs authored by women.

Compared to the average Internet user, blog readers are significantly more likely to live in wealthier households, be younger and connect to the Web on high-speed connections.

Blog readers also visit nearly twice as many web pages as the Internet average, and they are much more likely to shop online.


To view the full Behaviors of the Blogosphere analysis, please visit

comScore Networks provides unparalleled insight into consumer behavior and attitudes.

This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore explicit permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions.

Through its patent-pending technology, comScore measures what matters across a broad spectrum of behavior and attitudes.

comScore consultants apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI.

comScore services are used by global leaders such as AOL, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Nestlé, Universal McCann, the United States Postal Service, GlaxoSmithKline and Orbitz.

For more information, please visit


Let me isolate and repeat that finding about the Most Popular Blogs:

(1) political

(2) "hipster" lifestyle

(3) tech


Way to go, blogging sisters, stickin' it to The Man. I applaud you wonderful bloggy gals. You make the blogosphere go round...and round...and round.

QUESTION: Where are the CEOs, businesses, advertising people, marketing folks? A pretty poor showing, I must say.

What's the problem? ROI? Don't make me bust a gut laughing my you know what off.

[signed] Steven Streight aka Vaspers the Grate


Zafufilia said...


Nice content today! (How do you do it???)

I've been a BlogCombatTrooper, a Personal Blogger and a Blogtail Party Diva (among other things).

They are here to stay. Like email. Email ain't going away is it? Blogs will be entrenched to a similar degree in the culture of global reach. Too easy to use to fall into disuse. Loads of potential also ( I expect they may evolve into different subset approaches within ten years).

Actually I'd say blogs are kind of... almost... the next logical step after email in the rise of the futureplex.


steven edward streight said...


Funny you should compare blogs to email, rather than web sites.

Actually I have posted about how I can contact, and get through to, a blogger faster and easier via comments on his or her blog, than via email. Email has spam filters, you need a good Subject line, a familiar From address, etc.

Doc Searls said that a blog post is an "email to the world", which is brilliant.

I'll have much more to say about all this, plus the evolution of blogs, and how blogs will be fitting into our interstellar future, soon.


Zafufilia said...


I was thinking about it, or really stewing in my thoughts about it... Blogs are an identity. Bloghopping for me is like going to party where there are lots of people you sort of know a little about. Sometimes my comments and the conversations I have through blogs are like small talk; sometimes it's like social banter, with no specific end but to kind of express views etc. But I would say identity is definitely central.

I love stewing in this kind of self-revelatory thinking.


steven edward streight said...

Zaf: I assume you refer primarily to personal blogs.

With business/professional blogs, comments are hoped to be more than just agreement, banter, or small talk, though that kind of comment is sometimes appropriate.

When I visit a biz/pro blog, I search for posts of interest, then it's likely I'll have some valuable comment to make to enrich the post.