Sunday, May 22, 2005

Has Joi Ito Become Boring?

ignore or accommodate blog audience? Posted by Hello

Recently the popular blogger Joi Ito asked in a blog post ("Becoming boring") if his blog has deteriorated.

He's afraid that his blog has become boring, irrelevant, unsatisfying to readers.

Most of the comments posted by his fans had a 1970s sensitivity training new age slant: "just be yourself, screw everybody else, forget the critics."

Yet this sounds to me like "ignore your audience needs".

This sounds like horrible advice to give a blogger who asks a sincere and deeply personal question. To tell the blogger "the hell with your readers" is stupid.

Now, if critics were simply trashing Joi out of envy, spite, unwarranted hostility, that's not nice. Sure, ignore those malicious bashers, by all means.

But if comments posted to the blog, and email, and other communications are tending to warn Joi that he's lost his edge and is becoming just another "trivial mundane drivel, self-obsessed" blog...surely Joi must listen and ponder.

I just dipped into this topic at 4:15 in the morning, having had no sleep, so this is the best I could come up with:

[COMMENTS posted by Streight at Joi Ito blog]

68- steven streight aka vaspers the grate @ May 22, 2005 06:50 PM

Post only that which provides value to your audience.

Practical benefit, usable information, helpful tips, good advice, a "boon" as the Buddhists say.

Personal stuff is only interesting when it is presented in a way that is helpful or very funny or very interesting.

You know a lot about something I'm trying to understand better: blogs as personal and social transformation tools.

Blog about what you know, and less about what you do.

My two since.


69- steven streight aka vaspers the grate @ May 22, 2005 06:59 PM

P.S. I wonder about those who say "just be yourself". That's a load of shit.

"being self" rarely helps anyone, and rarely clarifies or benefits self. What is "self" anyway? A pile of conditioning that is mostly meaningless.

I believe in moving beyond the paltry narcissistic self into something bigger, more beneficial.

A blog, to be of value and worth, needs to give readers a reason for reading. There are millions of people yapping about trivial mundane details in their mediocre personal lives.

I'm not saying your blog has become too personal or too mundane. I'm just speaking theory here. I will not judge your blog, but I'll tell you my blogological concepts.


So, what do YOU think?

Should a blogger pay attention
to critics and fans?

Or should a blogger just post
whatever the hell he or she
feels like posting...

...with no consideration
of the audience needs
and interests?

This is a very profound
and essential question.

What's YOUR opinion?

I'd like to hear it.


[signed] Steven Streight aka Vaspers the Grate aka Leopold the Told

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