Sunday, May 29, 2005

Blog Taglines Experiment #1

which taglines do you like best? Posted by Hello

In a recent post, we examined together the post titles of selected blogs.

This time around, let's take a look at blog "taglines" or "descriptions".

Taglines are like slogans. You generally find taglines right under the title of the blog. Or some other prominent, upper region on the blog's main (index) page.

Sometimes it's not easy to determine what a blog's about just by the title. A tagline is usually used by the blogger to clarify the purpose or content of a blog.

Taglines can vary from a few a lengthy paragraph or two.

SUGGESTION: I strongly urge every blogger to use a tagline on your blog. It can give your blog that little extra edge of clarification or intrigue that could prevent a first-time reader from leaving your site, due to not seeing any personal relevance.

Now...let the experiment begin.

Decide if the following taglines are accurate and compelling, i.e., cause you to want to go visit the corresponding blogs for which they act as sub-titles.

VOTE for YOUR Favorite Taglines:

Post a comment or email me
and let me know which
blog taglines you like best!


(in no particular order)

(1.) Codeye

"A Mister and Missus photoblog where you decide who makes dinner."

(2.) Blog of Leonid Mamchenkov

"You just stepped in a pile of posts."

(3.) Blog Sisters

"Where men can link, but they can't touch."

(4.) Dvorak Uncensored

"Personal weblog of columnist John C. Dvorak.
Inside information, backgrounders, the unprintable."

(5.) Radical Corporate Art

"Business-oriented motivational posters
with catchy captions and servile slogans."

(6.) The Deevy Report

"Weekly news and commentary on emerging workplace issues."

(7.) Working Smart

"The alternative to working hard!"

(8.) Naked Conversations (formerly: The Red Couch)

"How Blogs are Changing the Way Businesses Talk with Customers, a book by Shel Israel and Robert Scoble."

(9.) Blogspotting (Business Week blog)

"Where the worlds of business, media and blogs collide."

(10.) The Big Blog Company

"Oh wow, that's a big blog you've got there!"

(11.) Pro Blogger

"helping bloggers earn money"

(12.) The Intuitive Life Business Blog

"Leadership for the 21st century: online strategies and communications."

(13.) NevOn

"Neville Hobson's weblog: comment and opinion on business communication and technology."

(14.) The EGR (Entropy Gradient Reversals) Weblog

"where we write at night when we should be sleeping. and it shows."


"no fuss, just the blog"

(16.) Dracula Blogged

"Bram Stoker's vampire novel, published by its own calendar."

(17.) Hello World

"Miscellaneous, by design."

(18.) Waiter Rant

"Do you want pomme frites with that?"

(19.) Crossroads Dispatches

"The generalist synthesist weblog - quite often about innovations in innovation and marketing. Juxtaposing the right brain and left. Yin and yang. Analytical and intuitive. Technical and visceral. Future and in-the-now. Intersection of technology, creativity, innovation, leadership, systems, beliefs, and worldviews. Eventually, on-the-road coverage from a world journey to the emerging creative class centers of the world."

(20.) HELLO, my name is blog

"Scott Ginsberg is an internationally recognized author, professional speaker, and 'that guy who always wears the nametag.' In this blog, Scott shares techniques, stories, and observations from his speeches, articles and books on how to become an UNFORGETTABLE communicator - one conversation at a time."

(21.) Ensight Business and Tech

"A business and technology blog written by a business and technology diehard. Made popular by being the first blog sold, the Google IPO, and Lemmings Online. Kept popular by viewers like you."

(22.) Fred On Everything

"Scurrilous commentary by Fred Reed. CAUTION: Parental Discretion Advised. Consult your psychiatrist."

(23.) Micropersuasion

"Steve Rubel blogs on how weblogs and citizen journalism are impacting public relations."

(24.) Chandrasutra

"everything speaks in its own way"

(25.) Corporate Blogging.Info

"Your Guide to Corporate Blogging"

(26.) Business Pundit

"Analysis on corporate strategy, economics, some occasional neuroscience, and anything else that interests me."

(27.) BlogWrite for CEOs

"Debbie Weil on how to write a thought leadership blog: tips, resources and blog coaching for CEOs and high-level execs."

(28.) What's Your Brand Mantra

"Musings on Branding, Marketing and the Ecology of Business"

(29.) Decent Marketing

"Decent (adj.) 1. Respectable, worthy. (Away with marketing that is interruptive, self-absorbed adn sometimes downright awful) 2. Kind. (Here's to marketers who really do put the customer first. Who try to create a relationship, to forge a mutually beneficial bond.) C'mon, fellow marketing people! Get tough. Get smart. Get nice. Get DECENT."

(30.) Don the Idea Guy's Brain Blog

"Brainstorms, Babblings, Rants, and Tantrums from Don the Idea Guy.

(31.) Diva Marketing

"An approach to marketing that's fun, bold and savvy...but always strategically aligned with your brand's objective."

(32.) Brand Autopsy

"administered by williams and moore"

(33.) Thinking by Peter Davidson

"Ideas and Commentary on Advertising, Branding, Marketing, Technology, and Culture"

(34.) MarketingVOX

"the voice of online marketing"

(35.) Chief Blogging Officer

"information archaeology
dig deeper"

(36.) re:invention

"a toolbox for women-led businesses"

(37.) Radiant Marketing Group

"putting the power of blogs to work for your business"

(38.) Fresh Inc. [Inc. Magazine Blog]

"The Resource for Growing Companies"

(39.) Wonderbranding for Women

"Marketing to Women"

(40.) Blog Business World

"Blogs in business, marketing, public relations, and search engine optimization for successful entrepreneurs."

(41.) Nick Usborne Excess Voice

"Looking for the best in online writing."

(42.) PR Thoughts

"Public Relations - PR Strategy - PR Practice - IT"

(43.) Church of the Customer

"All about word of mouth, customer evangelism, and citizen marketers."

(44.) B L Ochman's What's Next Blog

"Internet strategy, marketing, public relations, politics with news and commentary."


(45.) Contentious

"News and musings on how we communicate in the online age."

(46.) Fast Company Blog

"How Smart People Work"

(47.) Boing Boing

"A directory of wonderful things."

(48.) SIMPLICITY (John Maeda)

"at the MIT Media Laboratory in Cambridge, Massachusetts"

(49.) (Peter Merholz)

"Links, thoughts, and essays from Peter Merholz"

(50.) Kottke

"home of fine hypertext products"

(51.) JOHO the Blog

"David Weinberger's weblog. Let's just see how it goes."

(52.) Gaping Void

"Cartoons drawn on the back of business cards by Hugh Macleod"

(53.) Don't Blog

"Headlines from the Future of the Weblog Backlash (In Progress)"

(54.) Kurzweil

"Kurzweil Accelerating Intelligence News"

(55.) John Battelle Search Blog

"memories can last forever...cherish them"

(56.) The Vision Thing

"Business. Process. Management."

(57.) Vaspers the Grate

"Web research. Web usability analysis. Blogology. Presented by Steven Streight. CONTACT: vaspersthegrate [at] yahoo [dot] com"

(58.) Blog Core Values

"Blog ethics. Blog guidelines. Effective business blogging tips.
Blog Core Values = Authenticity. Passion. Transparency.
Credibility. Individualism. Creativity. Originality. Integrity.
I AM: Steven Streight. EMAIL: vaspersthegrate [at] yahoo [dot] com"

(59.) Half Bakery

[A rotating variety of taglines, including the following...]

"I think, therefore I'm thinking"

"Birth of a Notion"

"I see bread people"

"Bite Me"

"You think: aha! We go: ha ha!"

"It's the thought that counts."

"Almost as great as sliced bread."

"Nice swing, no follow through."

"But wait! There's less!"

"You gonna finish that?"

"actual products may differ from illustration"

vaspersthegrate [at] yahoo [dot] com Posted by Hello's your turn.

Which blogs do YOU think
have the best taglines?

Have any of these blogs
inspired you to improve
your tagline?

Post a comment, or email me YOUR opinion.

Thanks a lot!

[signed] Steven Streight aka Vaspers the Grate aka Leopold the Told


SatishTalim said...

Steven I went thro' the list. All I can say is that I need to pay more attention to my Blog Tagline. Hmmm need to think more about it.

steven edward streight said...

Don't worry. If you compare this list to the Blog Post Titles Experiment List, you'll notice that quite from the Post Titles list are not on the Tagline list.

Why? Because they had NO tagline.

Now, maybe they thought they were so famous, they did not need anything more than their name or the blog title.

But I believe all blogs can benefit from a powerful, descriptive or curiosity type tagline.

I wonder how many blogs you did not know about looked interesting to you according to the tagline and title.

Dracula Blogged?

Waiter Rant?


Blog Sisters?

I keep changing my taglines, trying to improve them.

steven edward streight said...

"you'll notice that quite...

[ADD: a few]

"you'll notice that quite a few from the Post Titles list...

re:invention marketing said...

Hi Vaspers -

Our tagline is actually:
"a toolbox for women-led businesses."

Thanks for the inclusion in your tagline experiment!


steven edward streight said...


Sorry, I'll correct that typo. Not "business" but "businesses".

Thank you for visiting my humble little abode, where the unexpected is par for the course.

I really love seeing women blog. Women and blogs go together like a tooth and sandwich, or something.

Are you familiar with Blog Sisters? Media Girl posted a comment here just recently, and I click/selected here embedded link in her name and discovered that group girl blog. Cool.

Your blog is a great service and resource.

Us guys need to support, learn from, and help our blogging sisters. You female types have a whole different orientation to blogging, and it's refreshing.

Keep up the good and noble work, Kirsten.

Jack Krupansky said...

I've always spent a fair amount of time coming up with a concise description for my blogs, but I recognize that a lot of people don't have such a structured form of thinking.

For them, I'd say that a tag line is like a teaser or movie trailer: a hint of what's to come. You can also think of it as a slogan.

Personally, I think of a blog description or tag line as an abbreviated "mission statement", but I recognize that most of the people reading this will react in a violently negative manner upon seeing that much-despised term.

-- Jack Krupansky

steven edward streight said...


Very astute comment. Thanks for taking the time to add valuable content to this thread.

I have no problem with "mission statement"--the fact that many of them are poorly written fluff, and not really true, or not implemented, is not the fault of the concept itself.

To write a statement of your mission, your purpose, your reason for being, this is a great way to think of and use a blog tagline.

I like that analogy.

You're correct.

A tagline is like a condensed mission statement.

Heather at Blogspotting, in her article referencing this post, said "zeitgeist".

Spirit of the blog. Nice.

Hope you continue to join in the conversations here. You have much wisdom to impart and share.



hyatt said...

I like

Ozh said...

I pay attention to blog taglines and even started my own collection a few months ago, but then more or less abandon it. I have to publish it, it's fun and interesting.

Personally, I like a tagline when it briefly explains what the blog is about, and when it has sense of humour.

For example, I want this sentence to tell me : "ok, this is a blog about web design, and you are going to have fun here"

Typical boring tagline : "Home of fine hypertext products". You know you'll be bored there (kottke)

A one I liked a lot was D. Keith Robinson's "Asterisk" which was "Pretentious tagline goes here", but unfortunately he replaced it with something else so boring and common that I can't even remember it.

My own blog has the following tagline : "A virtual .postcard from $me to myself()", I hope it shows that I'm blogging mostly code for my own future reference :)

steven edward streight said...

I think I'd like to see your collection of taglines.

These are taglines of mostly famous business blogs, marketing blogs, tech blogs.

Imagine an accumulation of taglines from humor blogs, funny personal blogs, science blogs, philosophy blogs.

I can't believe how funny:

:You just stepped in a pile of posts:

steven edward streight said...

P.S. Tagline writing, email subject line composition, other "tiny text" is called micro-content writing.

Guidelines, tips, how to's do exist for this.

John said...

I like a tagline that is both descriptive, yet creative in some way. Hence ours is, "The inside scoop from one of America's top ice cream flavor developers." "Scoop" does double work -- it not only says that the site will tell you what's going on inside our company, but also says "ice cream" in a subtle way.

Maybe I'm the only one who likes it. ;-)

steven edward streight said...

Or maybe not so subtle.

"Scoop" is rarely used in any context outside news reports and ice cream.


Yes, this is classic advertising sloganeering, but I still like it, I admire 1%, maybe 2.5% of advertising methodology.

That's a good tagline. I stamp my understated undesired approval all over it.

Thanks for taking time to post a comment.

NO Lurking Allowed. LOL

John said...

Thanks, Steven. I'm thrilled that you like our tagline. I'm blushing like a big bowl of strawberry ripple!! ;-)

steven edward streight said...

but rememberorize:

life is not a chowl of berries.