Saturday, April 09, 2005

Some Business Books in Vaspers Library


recommended reading Posted by Hello

I'm always curious about what books others are reading, especially my colleagues and allies.

Then again, anybody. I mean, whenever I visit someone, even strangers, I normally sneak a prolonged peek at their bookshelves, then their CD collection.

I could care less about their DVD or VCR film accumulations, since I hate all movies, except maybe a few. I write constantly and listen to music as I write. The only programs I watch on TV are Seinfeld, Blotter, Mr. Show, The Apprentice, and Larry Sanders.

Mostly the only music I listen to is Stereolab, Squarepusher, Stereolab, and Stereolab.

Now I'm going to let you have a glimpse at some of my favorite and highly recommended business books in the Vaspers Library.


Credibility: How Leaders Gain It, Why People Demand It by James M. Kouzes & Barry Z. Posner (Jossey-Bass, Wiley Imprint, 2003)

Gonzo Marketing: Winning Through Worst Practices
by Christopher Locke [co-author of The Cluetrain Manifesto], (Perseus, 2001)

Marketing the e-Business by Lisa Harris & Charles Dennis (Routledge, 2002)

Deming's Road to Continual Improvement
by William W. Scherkenbach (SPC Press, 1991)

Competitive Strategy: Techniques for Analyzing Industries and Competitors
by Michael E. Porter (The Free Press, 1980)

Net Gain: Expanding Markets Through Virtual Communities by John Hagel III & Arthur G. Armstrong (Harvard Business School Press, 1997)

F'd Companies: Spectacular Dot-Com Flameouts by Philip J. Kaplan (Simon & Schuster, 2002)

Homepage Usability: 50 Websites Deconstructed
by Jakob Nielsen & Marie Tahir (New Riders, 2002)

Webmaster in a Nutshell by Stephen Spainhour & Robert Eckstein (O'Reilly, 1999)

Who Let the Blogs Out?
by Biz Stone (St. Martin's Griffin, 2004)

Net Words: Creating High-Impact Online Copy
by Nick Usborne (McGraw-Hill, 2002)

Wisdom for a Young CEO by Douglas Barry (Running Press, 2004)

Attaining Manufacturing Excellance
by Robert W. Hall (Dow Jones-Irwin, 1987)

Free Prize Inside: The Next Big Marketing Idea by Seth Godin (Portfolio, 2004)

Guerilla Marketing for the Home-Based Business
by Jay Levinson & Seth Godin (Houghton Mifflin, 1995)

The One To One Future: Building Relationships One Customer at a Time
by Don Peppers & Martha Rogers, Ph.D. (Currency Doubleday, 1993)

Thriving On Chaos: Handbook for a Management Revolution
by Tom Peters (Perennial Library, Harper & Row, 1987)

How to Master the Art of Selling
by Tom Hopkins (Warner Books, 1982)

Reality in Advertising by Rosser Reeves (Alfred A. Knopf, 1961)

The Media Lab: Inventing the Future at M.I.T.
by Stewart Brand (Penguin Books, 1988)

Wired Style: Principles of English Usage in the Digital Age by Constance Hale & Jessie Scanlon [editors of Wired] (Broadway Books, 1999)

Swim With the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate & Outnegotiate Your Competition by Harvey Mackay (William Morrow, 1988)

Computer Confluence: Exploring Tomorrow's Technology by Beekman, Brent, Rathswohl (Benjamin/Cummings, Addison Wesley Longman, 1997)

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