Wednesday, March 30, 2005

What is the Blog Revolution?

cataclysmic communication change Posted by Hello

Blogs are what web sites were supposed to be: instant, easy, inexpensive web publishing, with dynamic content and high interactivity.

Blogs represent a break-through in web content management and the universalization of online voice.

When you try to explain what a blog is, keep in mind the various types of blogs, aspects of blogging, and qualities of blogs that differentiate them from old fashioned communication vehicles.

Blogs are revolutionary because blogs are a radical departure from traditional publishing.

Blogs are having a cataclysmic impact on such outmoded practices as:

* elitist journalism
* ivory tower academics
* obscurantist private diary production
* myopic public relations
* command-and-control corporate leadership
* one-way broadcast advertising
* monolithic, univocal marketing.

Now everyone can enter the communication arena.

Now the common person can make his or her voice rise up to challenge, chide, and change the status quo.

Now citizen journalists, individual researchers, gregarious diarists, maverick CEOs, word-of-mouth consumer advocates, business entrepreneurs, and customer product reviewers have entered the fray…

…and are beginning to discredit, dislocate, and dispose of the hegemony of malevolent domination structures and antiquated public influence systems.

Suddenly, with the arrival of blogs, which themselves evolved with lightning speed, everything has made a quantum leap in terms of velocity, veracity, and volume.

Major aspects of the Blog Revolution:

(1.) Blogs can provide a candid conversation between business and a target autdience (customers, investors, suppliers, general public, etc.).

(2.) Blogs are what web sites were supposed to be: interactive (via comments and blog author response to comments, within the comment threads, not just in posts), dynamic (frequently updated), “up close and personal” (rather than cold and corporate-speaky).

(3.) Blogs are simple, fun, easy, effective, and addictive.

(4.) Blogs can be:

* online personal or professional journals
* interactive resumes and sample portfolios
* easy-access discussion forums
* “slow chat rooms”
* expanding and evolving textbooks
* user-input product catalogs
* collaborative project managagement platforms
* digital exhibition art galleries
* private or team-generated research archives.

There are many different ways to use a blog, depending on your goals, your industry, your target audience, your creativity, your business plan.

(5.) By commenting on other blogs, posting to your own blog, responding to comments on your blog, posting about other blogs and bloggers, joining group blogs and online communities, and engaging in email communications with other bloggers, you become a known, value-adding contributor to the blogosphere.

This is the Blog Revolution:

The grassroots reorganization of the web.

The peaceful, but aggressive overthrow of communication hegemony.

The tsunami of popular self-expression.

The transformation of corporate-customer conversation.

The devastation and death of the morbid stream media.

The resurrection and resurgence of the individual voice.

yours for vasperization,


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