Wednesday, February 16, 2005

Good Quotes on Web Issues

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GQOWI art copyright 2005 by Steven Streight Posted by Hello

For a few seconds, I'm going to relax and appreciate some positive things.

Are you ready to shift gears and go good?

Okay, then. Me too. So let's look at...


Good Quotes on Web Issues

NICK USBORNE: "...the internet was built on and thrives on the strong voices of its participants. Online you need to have a strong character in order to stand out from the crowd. The net is a vast community of voices--articulate, witty, ridiculous, and loud. So character counts for something.

Being blah guarantees that you'll never be heard." (Net Words: Creating High-Impact Online Copy, p. 40)

[My comment: it was this quote that prompted me to aka myself as "Vaspers the Grate"]

BIZ STONE: "...link back to somebody if you found something weird or cool from them. You're better off doing that because links are the currency of the blogosphere. Crediting your sources makes you look more legit and builds a better network of information."

(Who Let the Blogs Out?, p.73)

JOHN HAGEL III & ARTHUR G. ARMSTRONG: "...the content attractiveness dynamic loop...reflects that...member-generated content is a key source of content attractiveness and that content attractiveness in turn drives members to join and stay in a virtual community....

So this loop is self-reinforcing: the more members a community has, the more member-generated content it is likely to accumulate, and therefore, the more members it will attract."

(Net Gain, p. 49-50)

STEPHEN SPAINHOUR & ROBERT ECKSTEIN: "We're less interested in the hype of the Web than we are in what makes it actually tick. We'll leave it to the pundits to predict the future of the Web or to declare today's technology already outdated. Too much analysis makes our heads spin; we just want to get our web sites online."

(Webmaster in a Nutshell, p. 1)

THOM WHALEN (1995): "A number of people, such as myself, who are building natural language question-answering systems, are not trying to create programs which understand natural language.

My goal is to simply make a program that is easier to use. Not - 'that computer is intelligent and understands what I'm typing. Maybe there's a person hiding inside.' But - 'I found the information I was looking for. If I have another question, I'm pretty sure I can go back and find an answer to it, too.'"

(As quoted in Bots: The Origin of a New Species, by Andrew Leonard)

SETH GODIN: "If any unrelated expert could change your product or service, who would it be? What would they do?"

(Free Prize Inside, p. 170)

[My comment: What concepts or discoveries in chemistry could somehow, by analogy, benefit your web site or blog? Astronomy? Gardening? Packaging? Railroads? Oceanography? Archaeology? Theology? Microbiology?

Problem solvers in one field can learn from fellow problem solvers in a different field. Principles in unrelated fields can sometimes transfer into what you're doing, if you ponder them and see a similarity.]

JAKOB NIELSEN & MARIE TAHIR: "Some of our comments might seem picky; we have tried to comment on everything big and small....Most of these minor problems will not prevent a determined user from using the site, so they are not true usability catastrophes like the ones we often find when we study people trying to complete an entire task on the web.

Even so, the smaller usability problems are worth highlighting and they are worth fixing....Users do notice small things: inconsistencies and weaknesses impact trust and lower your company's reputation in the user's eyes.

Users may simply think your company is sloppy....Even a typo can make it harder to understand the available choices."

(Homepage Usability: 50 Websites Deconstructed, p.55)


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PABLO PICASSO: "Computers are useless. They can only give you answers."

(As quoted in Computer Confluence, by Beekman, Brent & Rathswohl, p. 434)

THOMAS A. POWELL: "...users bring the site into their world--they don't visit the universe of your web site.

Your site is just a speck in an overall universe of web sites....therefore, make sure that your site follows any conventions and meets expectations set up by other sites...

Forcing the user to learn a new idea could also cause a negative feeling. Do not stray from the common interface conventions established by heavily used sites."

(Web Design: The Complete Reference, p. 48, 50)

CONSTANCE HALE & JESSIE SCANLON: "If you are a writer intending to use emails for publication, identify yourself as a writer and tell your source you wish to use the email--especially since your source can't see you with your notebook or tape recorder.

At the very least, go back to the source later for permission to quote an email."

(Wired Style: Principles of English Usage in the Digital Age, p. 184)

MARKETING SHERPA: "The internet is a search and communication medium, and not the broadcast medium that many marketing planners would like it to be."

GERRY McGOVERN: "The essence of a web site is self-service. Convenience is task-achievement with minimum effort." (www.gerrymcgovern.com)

SCOTT BERKUN
: "People who make things happen do so through the credibility they earn over time. Be patient. Be smart. Be helpful.

Listen to ideas from other people, and show them that you appreciate their help, and consider what they say."

(www.uiweb.com)

GERRY McGOVERN: "People read on the web like they read highway signs. They are moving at high speed. There is precious little time to focus, so the message must be clear.

They [prior to web usage experience] have received help [in previous experiences] from someone to complete a task. Now [at the web site] they are on their own. They don't like that.

Make your web site far more convenient to use. I would say that most web sites would struggle to achieve 40% on [a web site convenience meter].

That's understandable. The web is only ten years old."

(New Thinking newsletter, 4-12-2004)

JAKOB NIELSEN: "There has to be complete simplicity of the entire user experience. Each individual element [of a low-usability web design] may not actually be so bad.

But you compound them all together, and you actually do get this very confusing user experience....

The usability field is a happy field to work in, because there is no real conflict in making companies succeed and making customers succeed."

("Why Usability Matters", Consumer WebWatch Summit, 4-24-2003)

WILLIAM W. SCHERKENBACH: "You cannot give useful advice unless you listen to what your customers are saying.

You should not be giving the answers; you should be asking the questions and then questioning the answers...rephrase what you thought you heard."

(Deming's Road to Continual Improvement, p. 119)

HARVEY MACKAY: "Our challenge...is to make others see the advantage to themselves in responding to our proposal. Understanding our subjects' personalities is vital. Let them shine. Our own personalities are subordinate....

The key is knowing your customer, not just marching in and offering an objectively attractive deal."

(Swim With the Sharks Without Being Eaten Alive, p. 58, 59)

JAY LEVINSON & SETH GODIN: "The single most important marketing tool for most businesses is word of mouth.

The proponents of classical marketing theory spend too little time on this critical element; they worry about annual budgets, nationwide advertising campaigns, and effective coupon distribution....

You [as a home-based business entrepreneur] can turn the size of your competitors against them, using your flexibility, personal touch, and high-quality products to establish the one-to-one relationships with your customers that they simply cannot match [as a huge corporation]."

(Guerilla Marketing for the Home-Based Business, p. 2)

TOM PETERS: "...small can turn out to be big...the accumulation of small innovations is the premier source of big innovations.

The objective is to create history fast--the rapid transformation of every product and service....research concludes that most landmark products (called "technological guideposts" in engineering, and science-based firms) do not involve breakthroughs.

Instead, they are the culmination of many changes, each small, which eventually lead to wholesale user adoption of the product...'Have innovation on the mind' and 'act fast everywhere' are the underlying imperatives..."

(Thriving On Chaos, p. 328, 329)


RICHARD CARLSON, PhD.: "The first saving grace I realized about demanding [type] people is that, generally speaking, they are demanding to everyone.

In other words, it's not personal....the most demanding people are often the ones who push you out of your comfort zone and help you rise to a new level of competence....

As I look back on my career, I now realize that it was often the case that demanding people were the ones who brought out the best in me.

Everything--from my writing style, to my ability to use a computer and adjust to technology, to my ability to speak in public--was greatly enhanced by my connection to demanding, even abrasive people....

Because I'm so much less adversarial and defensive than I used to be, the 'demanding' people I meet and work with seem to be a lot easier to be around. I now realize that my overreaction to demanding people had a lot to do with how difficult they were for me to deal with.

Ai is so often the case, as I have grown and have been willing to to open my mind to my own contributions to my problems, I have been rewarded with as easier life.

I'm not advocating demanding behavior, as I still see it as a negative and abrasive personality trait.

However, I have learned to take it in stride and see it as 'small stuff'. Perhaps the same can happen to you."

(Don't Sweat the Small Stuff at Work, p. 41-43)

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